Senior Attendee Marketing Executive

This job will be based in our 240 Blackfriars office, London

Senior Attendee Marketing Executive

The Senior Attendee Marketing Executive will architect and execute comprehensive attendee acquisition campaigns in partnership with the Head of Attendee Marketing across our licensing events portfolio, with primary focus on Licensing Expo and Brand Licensing Europe. This role demands a strategic brand champion who translates market insights and audience intelligence into compelling, conversion-driven campaigns. You'll be responsible for ensuring brand consistency and positioning excellence while developing targeted messaging that resonates with distinct industry personas and drives measurable attendance growth.

• and implement portfolio-wide attendee marketing campaign strategies to drive ticket sales and attendance across multiple events and wider campaign goals, established by Head of Attendee Marketing
• Responsible for ensuring channels within the control of the attendee marketing team are optimized, track conversions and engagement during the campaign
• Create and oversee event social media strategy, ensuring consistent brand voice while tailoring content to specific event audiences to maximize awareness and audience engagement
• Establish and manage strategic partnerships across BLE and Licensing to extend reach and create new attendee acquisition channels
• Work with the Head of Attendee Marketing to map and optimize the full customer journey from awareness to post-event engagement
• Identify and implement upsell opportunities for different ticket tiers and packages
• Develop messaging guidelines, tone of voice and copy with the Senior Creative Manager that consider audience personas and brand positioning. Copy should consider best practice across email, social media, website, and advertising
• Develop detailed audience personas and tailor marketing approaches to effectively reach each segment
• Analyze campaign performance and adjust strategies based on data insights
• Develop strategies that are applicable for both events, whilst considering geographic nuance
• Stay current with industry trends and marketing best practices to continuously improve campaign effectiveness
• Excellent collaboration with the event teams to ensure marketing accurately reflects event propositions and unique selling points
• Provide mentorship and direction to the Marketing Coordinator

• Proven experience in event marketing with a focus on attendee acquisition
• Exceptional copywriting skills with the ability to adapt tone and style for different audiences and channels
• Strong understanding of social media platforms and how to leverage them for event promotion
• Experience in developing and implementing multi-channel marketing campaigns
• Demonstrated ability to understand and communicate with different audience personas
• Knowledge of marketing analytics and performance measurement
• Strategic thinking with the ability to see both the big picture and the detailed execution
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Creative problem-solving abilities

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on Linked In Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work…