Head of Group Technical Marketing
Listed on 2026-02-18
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Marketing Communications, Branding Specialist / Ambassador
About The Role
Team – Technical Marketing, Content and Social. Working Pattern – Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!
Top 3 skills needed for this role:- Ability to translate complex actuarial and technical insights into clear, engaging narratives for diverse audiences.
- Strategic leadership across marketing, product and partner functions to shape and deliver a global Technical Marketing plan.
- Strong stakeholder influence and communication skills, including working confidently with senior leaders and ExCo.
You’ll direct and lead the team that turns Vitality’s data and behavioural insights into clear, compelling stories that resonate with real people and the organisations that support them. You’ll shape how we communicate our positive impact, translating complex concepts into engaging, accessible narratives that elevate the Vitality brand. You will support our growth across the UK, US and global partner markets, and inspire confidence among consumers, employers, intermediaries, partners and wider industry stakeholders.
Your leadership will ensure that every message we share strengthens our purpose: to help people live healthier, longer, better lives.
- Strategic planning: Lead the Technical Marketing function by shaping and delivering an annual plan that brings Vitality’s insights to life. This will be through market updates, analytical publications, accessible technical reports and engaging presentations for both internal teams and external audiences.
- Delivering launches and events: Oversee the creation and roll-out of launch, roadshow and campaign materials that help advisers and partners confidently communicate our products and purpose. Support our global partners through their launch cycles and play a key role in delivering high‑impact CEO summits.
- Thought leadership: Create thought‑provoking content white papers, reports, insight articles that positions Vitality as a leader in driving healthier, longer, better lives. Work with global partners to adapt and localise content for their markets and initiatives.
- Contribute to product development initiatives: Use real‑world insight from market feedback, data and competitive trends to influence product development and ensure we continue to meet the needs of consumers, advisers and employers.
- Ensuring a consistent Vitality narrative, messaging and proof points: Partner with senior leaders across product, marketing and the wider business to define clear, compelling messaging and ensure it shows up consistently across all channels, assets and presentations. Maintain strong proof points that bring Vitality’s impact to life.
- Distribution support: Deliver engaging webinars and tools that help advisers understand our products in a simple, consumer‑friendly way, empowering them to communicate value and drive adoption.
- Competitor and market analysis: Conduct deep market and competitor analysis to inform strategic decisions and support both Vitality and our global partners in staying ahead of industry shifts.
- A qualified Actuary
- At least 5+ years of technical experience within a Financial Industry with a proven track record of innovation, entrepreneurship, delivery and performance
- Previous experience in marketing, product development or distribution related role
- Knowledge and experience using industry tools for product analysis
- Significant senior‑level experience shaping strategy and driving results
- To be comfortable communicating with all levels of Stakeholders including Group Exco members
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12% – We will match your contributions up to 6% of your salary
- Our award‑winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
We will:- Help you to be the healthiest you’ve ever been.
- Create an environment that embraces you as you…
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