Product Marketing Manager; Sports Brands

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What’s in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.

• Competitive holiday entitlement with the potential to buy extra holiday days!

• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.

• A generous Defined Contribution Pension Scheme and Life Assurance.

• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.

• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.

• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.

• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.

• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

As Product Marketing Manager, Sports, you will play a key role in shaping how Sports shows up at M&S, working at the intersection of brand partners, BU and product teams, .COM and trade marketing and brand marketing.

You will be a core member of the BU Category Marketing team, working closely with Fashion BU Marketing Managers, strategy & planning, brand marketing and .COM teams, and holding senior relationships with Sports partner brands (e.g. Nike, Adidas, Sweaty Betty).

Your role is to bring together partner brand strategies, product plans and customer insight into a single, coherent Sports category plan, aligned to M&S priorities. This includes working in close partnership with The Sports Edit (TSE) as a standalone partner business, ensuring alignment between M&S and TSE category priorities, brand weighting and plans.

Working closely with the Head of BU Marketing, and in partnership with the Senior Category Marketing Managers for Womenswear and Menswear, you will ensure Sports brand activity is integrated into the wider Fashion category strategy and planning. You play a critical role in determining where, when and how Sports brands show up across the year, balancing all-year-round (AYR) performance with seasonal peaks and key M&S moments.

The role leans strongly into joint business planning (JBP), trade marketing and always-on category planning, working closely with Strategy & Planning, Media, .COM and Value-Added Services (VAS) teams to define brand weighting, prioritisation and key customer stories.

This is a pivotal category marketing role, critical to driving Sports performance, partner value and customer relevance, across both M&S and TSE.

• Support the Head of BU Marketing in developing the annual category marketing strategy and leading the planning of Sports, aligned to BU priorities, customer needs and commercial goals
• Translate partner brand strategies, product plans and newness roadmaps into a clear, customer-led Sports category plan
• Define Sports category priorities, including brand roles and weighting, hero products and franchises, seasonal peaks and key moments, all-year-round (AYR) core and performance stories
• Own day-to-day category marketing relationships with key Sports 3PB partners (e.g. Nike, Adidas, Sweaty Betty) and be the Category Marketing lead for the TSE partnership, working closely with the TSE Marketing Manager.
• Build the annual Sports trade marketing plan, aligned to M&S key moments, seasonal priorities and trading objectives
• Work with Strategy and Media teams to define the always-on Sports approach, considering brand weighting and prioritisation and prioritisation of core vs seasonal vs peak activity
• Partner with Trading teams to respond to performance and adjust category focus where needed
• Develop clear, succinct Sports category plans and briefs to hand over to Brand Marketing

• Proven experience in product marketing, brand marketing or commercial marketing within retail, fashion or sports brand partner
• Experience working with third-party brand partners and co-funded marketing models
• Strong understanding of trade marketing, JBPs and partner-led activation
• Experience working cross-functionally with Buying, Trading, .COM, Media and Marketing teams
• Strong strategic thinking with the ability to translate complexity of balancing brands, own brands and seasonal priorities into a clear category plan and direction
• Commercially minded with a strong understanding of trade, margin and…