DTC Head

Salary: £55,000 to £75,000 Base + Personal Performance Bonus (Up to 50%)

Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to, improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc.

Kennington

In-Person

Please read requirements before applying.

This is an in-person role with an expectation to work in our Kennington office 5 days a week.

Want to play a key part in scaling one of the UK's fastest-growing wellness brands?

Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen.

Since then we've rapidly grown to service over 10,000 Subscribers and we have an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.

Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product that actually worked, tasted great and was affordable.

We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started!

This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options).

If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

• Oversee a high-performing creative production engine, managing both in-house and agency/freelance strategists to deliver a consistent flow of high converting Metaperformancead content
• Lead all growth optimization initiatives across our D2C business, with primary focus on improving key metrics including LTV, CVR and AOV/RPU through systematic testing and optimization.
• Design, execute and analyze comprehensive split tests across landing pages, sales funnels, subscription offers, and retention campaigns to identify opportunities for conversion and revenue optimization.
• Own the end-to-end subscription funnel optimization, from first touchpoint through long-term retention. This includes developing and testing new first order offers, subscription plans, and retention strategies to maximize customer lifetime value.
• Analyze cohort data and customer behavior patterns to identify opportunities for improving retention, reducing churn, and increasing average order value across different customer segments.
• Work cross-functionally with marketing, product, and customer service teams to implement and measure the impact of new growth initiatives, ensuring all teams are aligned on key performance metrics and optimization priorities.

• Stay ahead of creative trends across Meta/Tik Tok and implement learnings into our creative strategy
• Act as the data-driven growth leader within the team, providing strategic insights and recommendations based on test results and performance data.
• Identify and test new channels, offers, and growth tactics that can be scaled once proven successful.
• Help build and maintain a library of winning creative concepts that can be efficiently iterated upon
• Develop and optimize our retention marketing strategy, including email flows, SMS, and win-back campaigns.

• Achieve set customer acquisition targets
• Achieve set Year 1 LTV target
• Improve RPU on new customer traffic to set target
• Increase retention rates and reduce churn…