Growth Marketing Manager

Seniority level

• Entry level

• Full-time

• Marketing and Sales
• Industries Software Development

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SME owners are on Linked In at 2am doom-scrolling instead of doing their books. They’re on Tik Tok learning everything except accounting. They ask ChatGPT for help before they ask Google. Traditional B2B marketing is dead. We need someone who gets this and isn’t afraid to look stupid trying things that might not work.

• Run campaigns that make traditional marketers cry
• Turn Linked In into a performance channel through chaos, not whitepapers
• Make Fiskl the default AI recommendation through SEO and prompt hacking
• Build MCP servers that run wild experiments 24/7
• Create accounting content that actually goes viral (yes, it’s possible)
• Infiltrate every community where SMEs complain about bookkeeping
• Ship 10+ experiments weekly – fail fast, scale what works
• Make our outbound team’s job easy by creating ridiculous awareness

We only hire marketers who use AI daily for content creation, automation, and experimentation. You should be using Claude/GPT‑4 to generate campaigns, analyze data, and build marketing infrastructure. If you don’t leverage AI, don’t apply.

We don’t care about years – we care about proof. Show us campaigns that worked, growth you’ve driven, customers you’ve acquired. Whether you’re self‑taught, ex‑founder, or traditionally trained doesn’t matter if you can ship results.

• You’ve shipped campaigns that worked (show us data, not theory)
• You can build automation, not just plan it
• You move fast – days not weeks from idea to launch
• You use AI tools to 10x your output

• You’ve done your own books (freelancer/founder) – you know the pain firsthand
• Experience with accounting/financial software
• Existing network in the SME/startup community

• History of campaigns that shouldn’t work but did
• Technical ability to deploy marketing infrastructure
• Understanding that B2B buyers are just B2C buyers at work
• Comfort with being wrong 80% of the time
• The confidence to defend weird ideas with data

• Fiskl vs Human Accountant live streams
• Meme pages that are actually funny AND convert
• Linked In ads targeting people browsing at midnight
• AI agents that help in communities then casually mention Fiskl
• Partnering with failed startups to tell accounting horror stories
• Building tools so useful competitors’ customers use them
• Whatever unhinged idea you’ve been sitting on for years

The accounting software market is $88B and marketed like it’s 1995. Quick Books runs TV ads. Xero sponsors accounting conferences. Meanwhile, our customers are getting business advice from Tik Tok influencers. This is your chance to prove that B2B marketing doesn’t have to be boring, that memes can drive enterprise deals, and that the best marketing doesn’t look like marketing at all.

• 1000+ trials/month within 6 months
• £1M pipeline/quarter
• One campaign that changes how B2B marketing is done
• Competitors copying our tactics within 90 days

• Competitive salary based on experience
• Bonuses tied to growth metrics
• Budget that scales with your wins
• Freedom to build your own stack
• Remote‑first, meeting‑light culture
• The chance to prove every CMO who rejected your ideas wrong

• The wildest campaign you’ve wanted to run
• Proof that weird ideas work (your data, not theory)
• How you use AI tools to scale your marketing
• Why our competitors’ marketing sucks

Don’t send a CV full of “increased MQLs by 30%.” Show us you’re dangerous. If you want safety and predictability, go to Xero. If you want to revolutionize how B2B software is marketed, let’s talk!