DTC Creative Strategist

Salary: £55,000 to £65,000 Base (dependent on experience) + Personal Performance Bonus (Up to 50%)

Role: Full management of our performance ads creation process (Video & Static) to ensure we exceed our Meta new customer acquisition targets.

Location: Kennington

Working Type: In‑Person

Please read requirements before applying.

This is an in‑person role with an expectation to work in our Kennington office 5 days a week.

Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen. Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.

Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable. We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started!

This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options). If you're a high‑performer who thrives in high‑growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9‑5 role – we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard.

If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

• Fully in charge of ideating, scripting and briefing new ad concepts, based on data inside our Meta Ad Account (Our advertising focus is currently on Meta)
• Monitor competitor ad creatives, platform‑specific latest best practices and ad accounts performance trends to create new ad creative ideas
• Understand our customers language & pain points and create brand new angles/messaging style to speak directly to that customer avatar
• Iterating winning ad creatives at scale to produce dozens of hook, body & avatar variations of winning ad creatives
• This role will not require media buying skills. This is strictly a performance creative development role. You'll fully manage end‑to‑end production of performance creative assets. However, we do expect you to be very proficient with reading data inside the Meta Ads Manager

• Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders
• Identify opportunities to expand Elavate's reach through new platforms, content formats, and audience segments
• Build and maintain a library of high-performing creative assets to streamline production processes
• Opportunity to build and lead a creative team as the company scales

• Achieve set CPA & Volume targets (Performance bonuses tied to over‑performance)
• Efficient delivery of creative assets at scale, that meet or exceed our advertising goals

• Strong Copywriting Skills, ideally in a “direct response” style
• Marketing First Principles:
  You understand what motivates purchase behavior
• Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life
• Data‑Driven: you pore over reports, analytics and dashboards to guide your marketing decisions
• Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts
• Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.)

• 2+ Years Experience managing the full UGC production process for a health/supplement D2C Brand (Concept Development, Copywriting, Sourcing Creators, Briefing Editors, Revising & Optimising Content)
• Managed Creative Production for a brand spending over £200k/Month on Paid Social advertising with a proven track record of hitting acquisition…