DTC Head of Organic Content​/Social Strategist

Overview

Salary: £50,000 to £70,000 Base + Personal Performance Bonus (Up to 50%)

Role: Full management of our organic social media content strategy, with an aim of maximising existing customer retention and acquiring/converting new customers.

Location: Kennington

Working Type: In-Person

* Please read requirements before applying*

* This is an in-person role with an expectation to work in our Kennington office 5 days a week.*

Want to play a key part in scaling one of the UK's fastest-growing wellness brands?

Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen.

Since then we ve rapidly grown to service over 10,000 Subscribers and we ve an ambitious goal of becoming the UK s biggest Collagen brand in the next 24 months.

Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable.

We re quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we re just getting started!

This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options).

If you re a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn t a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard.

If you re not driven to own your work, execute swiftly, and innovate constantly, this isn t the right place for you.

• Develop and execute an organic social media strategy across primarily Instagram (Potentially Tik Tok) that simultaneously drives customer retention through educational content and attracts new customers through viral/shareable content
• Own the end-to-end content creation process, from strategy and ideation to production and analytics, with the clear goal of driving measurable business results in both retention and acquisition. You ll be given the budget to hire a team or relevant creators to actually film the content/be on camera.
• Build and nurture an engaged community around Elavate through daily interaction, smart IG comments, and creating content that resonates deeply with our target audience s wellness journey. Our audience is primarily 40+ females. Fully responsible for the planning of content within our private FB Group/Community that helps maximize customer retention.
• Create and manage a content calendar that balances educational content (benefits of collagen, success stories, how-to guides) with engaging, shareable content that helps acquire new customers at the top of the funnel.
• Work cross-functionally with paid media team to ensure organic content strategy complements our paid advertising efforts and helps reduce overall customer acquisition costs.

• Develop and manage relationships with content creators, photographers, and videographers to produce high-quality content within budget
• Track and analyze content performance metrics, focusing on engagement, retention impact, and organic acquisition
• Build and manage a small but efficient content team as we scale
• Create a robust UGC strategy to leverage customer success stories and testimonials

You’ll fully responsible for the Organic content side of the business, which directly impacts paid media and retention efforts. Your effectiveness in this role will be measured by:

• Improved subscriber retention rates through engaging educational content
• Increase organic reach and engagement metrics month over month
• Drive measurable organic customer acquisition
• Build and grow an engaged IG community & private FB Group (potentially)

• Deep understanding of organic social media strategy, particularly in the health/wellness space
• Strong creative direction and content production expertise
• Experience building…