Director, Brand Marketing Europe

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.

We are proud to be an outlet for opportunity and for personal growth and success.

We areseekinga dynamic, results-driven Director, Europe Brand Marketing to steward the brand marketing messaging, look, and feel forour UK & European markets.

The UK& Europearecritical piecesof our international expansion strategy, and this role will help lead our approach and refine our customer proposition in the market.

This individual will be a strategic thinker with a deep understanding

PR,OOH,social media,influencer,online ecosystems,etc.across the UK/Europe, and how these channels work together to deliver best in class 360campaigns& activations to drive overall brand awarenessanddeliveron commercial goals.

This role will report directly into the Europe GM butwill havea very close working relationship with our HQ-based global marketing team; ensuring alignment & brand consistency of local activations &measurements, while also ensuring larger Global Activations are aware of local needs & business goals.

This is a mission critical key leadership role that will help Vuori define our unique brand positioning inthe market.

The ideal candidate will be creatively oriented witha strong senseofwhat’son “trend”,how to operationalize messaging in the market to activate customers,anddrive brand awareness;whilepossessinga healthy mix of strategic vision with “roll-up the sleeves” mentality. The ideal candidatewillhave a deep understanding of consumer brands, as well asa firmgrasp onhowto grow our customer base, while deepening relationships withexistingcustomers.

What you'll get to do:

Brand Strategy & Leadership

• Lead the development and execution of brand marketing strategies tailored to the unique cultural and consumer dynamics across our UK and European markets.
• Collaborate with the global team to inform seasonal briefs that result in campaign content that resonates with the local customers from UK to Germany and beyond.
• Ensure brandcampaignsare not only connected toglobal & local product & business objectives, but aid inacceleratingthem.
• Ensure all marketing initiatives reflect and enhance the brand’s core values and story, strengthening our market position.

Marketing Execution

• Be the primary filter for all written and visual communications in the market, ensuring the content is in line with our overall brand ethos and strategy.
• Oversee& drivethe execution of brand marketing campaigns across channels (i.e.,digital& retail), as well as platformism(i.e., social, influencer, etc), as well asoffline(OOH & activations) to increase brand awareness, customer acquisition, and retention.
• Leverage customer insights to make informed decisions and drive continuous optimization ofbrandmarketing tactics locally.
• Monitor industry trends, competitor activities, and cultural shifts in our UK & European markets to, not only, keep the Vuori ahead of the curve,as well as ensuring Vuori becomes part of customers everyday life.
• Partner with local retail teams tooptimizethe retail marketing strategy and ensure consistent in-store and DTC experiences that resonate with our growing local community.

Campaign Development & Execution

• Work with the HQ& localteamsto design and execute integrated
  360marketing campaigns across multiple platforms including social media, digital, influencer partnerships, PR, consumeractivationsand community events.
• Measure andanalyzecampaign performance, adjusting strategies to maximize ROI, reach, brand awareness,and market penetration.
• Ensure consistent and effective messaging across all brand touch points and platforms.

Cross-functional Collaboration

• Ability to influence large, cross-functional, global teams toward a common goal.
• Collaborate…