Paid Social Director

The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed. This is a Paid Social Director Role which sits within our Total Social Capability. Total Social is our integrated capability which brings together dentsu's 300+ social specialists in the UK - across Paid, Organic and Influencer marketing.

We recognise that social media has evolved into a powerful landscape where engagement, communication, and commerce converge. Consumers don't see paid or organic social, creator‑led or branded content, advertising or community management. They rightfully anticipate connected and compelling experiences from brands, and our structure is designed to seamlessly support this integrated approach.

• Lead the development of Paid Social strategies, media plans and response to briefs. Defining KPIs, measurement solutions, and shaping the overall strategy to meet client business objectives.
• Collaborate with the Paid Social Partner to create a client roadmap and future‑proof their paid social approach, within a Total Social setting.
• Identify integration opportunities with other digital channels where applicable.
• Ensure daily monitoring and regular optimisation of all campaign elements based on agreed KPIs.
• Deliver timely, accurate, and insightful client reports to inform further optimisations to improve performance.
• Responsible for creating a sophisticated Test & Learn roadmap, which expands across multiple social platforms and outlines clear frameworks for the effective measurement of paid social, aligned to client business objectives.

• Serve as the main point of contact for your client(s), cultivating relationships to evolve them into successful partnerships.
• Act as the connective tissue between the paid social team, client servicing team, other stakeholders (as needed), and the client - ensuring seamless collaboration.
• Proactively identify operational improvements to enhance the efficiency of our ways of working and paid social activation.
• Gain a deep understanding of your client's business and communication objectives, translating them into impactful platform strategies, which deliver actual business outcomes.
• Represent the team in various client meetings, including status updates, briefings, campaign reviews, and Quarterly Business Reviews (QBRs).

• Develop and nurture effective working relationships with partners such as Meta, Tik Tok, Pinterest, Snapchat, and emerging social/content amplification platforms.
• Organise and participate in regular catch‑ups with priority partners, ensuring the continuous delivery of best‑in‑class campaigns and identifying opportunities for alpha/beta trials.
• Collaborate closely, where applicable, with key account representatives at third‑party technology partners.

• Spearhead the development of your team members, setting personalised objectives and conducting performance reviews to foster professional growth, and retain high‑performing talent.
• Ensure the timely and precise delivery of work within your team, championing effective work practices embraced by all team members. Including the effective implementation of our Quality Assurance processes, to meet the goal of 100% error‑free activations within your client remit.
• Actively mentor and empower your team, elevating both quality and performance to new heights for your clients.
• Support in the recruitment & hiring process. Including interviewing and on‑boarding successful candidates.

• Drive revenue delivery across your client portfolio, collaborating with the Partner to explore exciting cross‑sell and up‑sell opportunities.
• Take charge of the punctual and accurate billing and reconciliation of campaign media investment and income, guaranteeing suppliers are paid promptly. This extends to ensuring accurate forecasting of income, to support the Partner in fulfilling their fiscal responsibilities to the business.
• Uphold a commitment to…