Social Media Marketing Executive

Role:
Social Media Marketing Executive

Location:

Westminster SE11 fully office based

Hours:

08.30am 17.00pm Mon-Fri
Salary:
Up to 40,000 DOE + benefits

This is an exciting opportunity for an experienced
Social Media Marketing Executive to join a well known brand client, based in Westminster London. The role is fully office based Monday to Friday.

Do you have a passion for social Media Marketing?

Do you have excellent communication skills and are you highly motivated?

Do you have a proven track record of curating and managing compelling content across various social media platforms?

Are you results-driven, understands the challenges with each platform, and can you demonstrable experience in using social media to increase brand awareness, engagement, and generate qualified leads?

Key Responsibilities of the Social Media Marketing Executive include:

Content Curation & Creation:

• Curate, create, and manage high-quality, on-brand content tailored for different platforms (Linked In, Instagram, Facebook, X and Pinterest).

• Identify high-impact topics that align with brand positioning and resonate with target audiences long-term

• Develop and maintain a library of evergreen content (e.g., FAQs, how-to guides, brand storytelling, case studies, testimonials).

• Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.

• Create visually engaging posts through the use of design and video content creation.

• Liaise with project managers and franchisees to source engaging content.

Social Media Strategy & Execution:

• Implement and optimise platform-specific strategies to grow reach, followers, and engagement.
• Monitor performance of posts and campaigns, adjusting tactics to maximise ROI.
• Leverage trends, industry news, and competitor analysis to stay ahead in content innovation.

Lead Generation & Funnel Support:

• Design and execute social campaigns focused on lead generation and customer acquisition.
• Track and report on key KPIs, including CTR, engagement rates, and conversion metrics.
• Support the Head of Marketing and the Growth Marketing Manager in enhancing customer engagement by delivering personalised, timely communications across multiple channels using marketing tools.

Community Management:

• Actively engage with followers, respond to comments/messages, and foster a vibrant online community.
• Manage crisis communication on social platforms with tact and professionalism.

Analytics & Reporting:

• Utilise tools like Meta Business Suite and Google Analytics to track performance.
• Deliver regular reports and actionable insights to stakeholders, showcasing growth and ROI

The Social Media Marketing Executive should have:

• Hands‑on experience managing social media accounts
• Proven ability to create content that drives engagement, awareness, and leads.
• Proficiency in tools like Canva and Adobe Creative Suite
• Experience in B2C environments preferred
• Experience working in a fast paced environment
• Adaptability and the ability to juggle multiple projects
• Strong attention to detail
• Good organisation and planning skills
• Creativity, writing and design skills
• Commercial awareness
• Numerical skills
• IT skills, including social media

Please follow the link to apply for this Social Media Marketing Executive role based in Westminster.

Disclaimer

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