Senior Product Manager, Advertising

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting‑edge commercial professionals, and industry‑leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a Senior Product Manager to join our Advertising Product team to help define and deliver the product strategy and roadmap for Guardian advertising products focused on direct sold display, sponsorship frameworks, branded content integrations and premium commercial experiences. This role is essential to strengthening The Guardian's direct sold advertising proposition, enabling scalable sponsorship models and differentiated branded content opportunities in a competitive media landscape.

Working across Commercial, Editorial, Design, Data and Engineering teams, you will deliver innovative advertising solutions that align with business goals while protecting the Guardian's editorial integrity and reader trust. This role will support and advance The Guardian's ambition of creating a sustainable business model for independent journalism by building deeper and more meaningful relationships with users. We're looking for a product specialist with strong knowledge of the premium digital advertising market and a proven track record of launching and scaling high‑impact commercial products.

Define and own the roadmap for direct sold and sponsorship advertising products across display, native, video and newsletters on our digital platforms. Develop a strategic vision that aligns with broader company objectives, including audience growth and subscription models. Ensure The Guardian's advertising products deliver measurable value to advertisers and readers alike, supporting our long‑term sustainability. Translate advertiser needs, sales insight and market trends into clear product requirements and prioritised initiatives, balancing bespoke commercial opportunities with scalable product development.

Identify market opportunities to create distinctive, high‑value commercial products that leverage The Guardian's brand and audience insight. Lead cross‑functional teams (engineering, design, data, ad operations and commercial) through the end‑to‑end product lifecycle—from discovery to launch to iteration. Partner closely with Sales teams to shape compelling propositions that meet advertiser objectives. Collaborate with Editorial teams to identify opportunities around key editorial moments.

Align with new site features and protect and enhance the reader experience. Define and track KPIs such as direct revenue growth, yield improvement, and user engagement, using data and insight to optimise performance and inform future product development.

Extensive experience in product management, ideally within digital media, publishing or commercial platforms. Strong understanding of direct sold digital advertising, sponsorship models and branded content development. Proven track record of launching high‑impact advertising products that drive direct commercial revenue. Strong commercial acumen and experience working closely with Sales and commercial stakeholders. Excellent stakeholder management and communication skills, capable of influencing across teams and functions.

Data‑informed mindset with experience using performance metrics to guide decision‑making. Ability to balance commercial priorities with reader experience and editorial goals. Purpose‑driven and sympathetic towards Guardian values.

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we…