Strategy Manager - Performance Marketing

Strategy Manager - Performance Marketing

• Full-time
• Advertising Department:
  Marketing

We’re Entain, a FTSE 100 company and one of the world's largest sports betting and gaming groups, with over £5 billion in annual revenue and operations across 30+ regulated markets. Our portfolio includes some of the most recognised brands in the industry – Ladbrokes, Coral, bwin, BetMGM etc.

We're looking for a Strategy Manager to sit at the heart of our Performance Marketing team and drive the strategic thinking, planning, and operational rigour that enables us to acquire customers profitably at scale.

This is a high-impact, cross‑functional role. You'll partner directly with the Head of Marketing Effectiveness to shape budget strategy, build operational playbooks, and improve the way the team works across markets and channels. You'll be equally comfortable building a financial model as you are facilitating a planning workshop or developing a new operating model.

If you thrive in fast‑paced environments, enjoy turning ambiguity into structure, and want to shape how a high-performing marketing function operates, this role is for you.

• Lead high-priority, cross‑functional projects that improve performance marketing capabilities, tooling, or ways of working.
• Serve as a strategic thought partner to senior leaders, helping them structure priorities and drive clarity on key decisions.
• Help identify and drive adoption of high-value AI use cases in performance marketing to improve productivity, reduce operational cost, and/or improve marketing ROI.
• Partner with Strategy, Analytics and channel leads to evaluate trade‑offs and prioritise investment of a triple-digit million-pound budget based on performance and returns.
• Build and codify best‑practice playbooks across key performance marketing channels (campaign setup, optimisation routines, target‑setting, creative and copy testing principles).
• Continuously evaluate and refine the team’s organisational structure, identifying capability gaps and defining talent strategies for future growth.

• 4–5 years of experience in management consulting, strategy in corporate/marketing agency, growth at a start‑up, or similar roles.
• Curious and entrepreneurial, constantly challenging the status quo and seeking improvements.
• Structured thinker who can turn ambiguous problems into clear plans and actionable recommendations.
• Excellent stakeholder management and communication skills; able to influence senior leaders and collaborate across functions.
• Comfortable working in a fast‑paced, dynamic environment and supporting multiple projects simultaneously.

• Experience in performance marketing in a B2C business.
• Experience in sports betting and iGaming.
• Interest in or experience with AI and automation tools.

• Hybrid working – 2 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional ‘It’s Your Game’ day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme

Legal & Diversity Information

At Entain, we do what’s right. We are committed to creating a diverse, equitable and inclusive future for our people and the wider global sports betting and gaming sector. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

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