Head of Marketing, EMEA

Overview

We're looking for a seasoned leader for our EMEA Field Marketing organisation to capitalise on the already amazing value Bazaarvoice is delivering for its current and future customers as part of a strategic imperative to invest in our global field marketing capability.

This role is a key contributor to both the EMEA revenue and global marketing leadership teams. With such an opportunity, the individual will have a proven background in delivering measurable, revenue impacting results across multiple markets and geographies within a fast paced and incredibly dynamic SaaS based, or technology oriented enterprise grade organisation.

In doing so, the EMEA field marketing lead will demonstrate industry leading expertise, excellence in organisational agility, be able to attract, retain and grow the right team of high performing individuals who they'll, in turn, develop into a well‑orchestrated high functioning team on behalf of the CMO and EMEA SVP of Revenue. You will have a proven track record in the B2B technology industry, marketing leadership at a regional or global level with a high degree of comfort in having a seat at the regional leadership table representing the global marketing function.

Ultimately responsible across the EMEA region for key brand (10%), demand generation (80%) and advocacy (10%) metrics, you'll demonstrate a high degree of empathy and interpersonal skills honed from a rich and varied background and in doing so be adept at leading, coaching and influencing teams and individuals to develop effective go‑to‑market strategies and high‑impact demand generation campaigns for key market segments / verticals and driving high‑quality business development opportunities that result in sales growth.

You will be equally at home in a senior leadership forum as well as be able to roll up your sleeves and execute at the program level in support of exceeding business goals.

• Own the field marketing function and associated key marketing and demand metrics in EMEA
• Own the regional demand gen strategy, aligned directly to the global and regional business growth needs, as well as the programs, campaigns, tactics and deliverables executed by your team and the global organisation into the region
• Uncover and understand the market and sales challenges and opportunities within specific geographies, including UK/Nordics, Central Europe and Southern Europe, as well as our retail business
• Leadership and management of EMEA's Field Marketing team including organisational development, resource management, hiring, mentorship, and high‑performance management
• Provide valuable input to and collaborate with the global marketing organisation to originate and create globally relevant programs and campaigns to drive revenue for the EMEA region
• Be the strategic partner to the sales organisation ensuring they actively seek out and value you and your team's input, guidance and ultimately execution in support of shared business goals
• Create and execute marketing strategies for the region that are laser focused on driving predictable demand to build a pipeline of new business and growth of existing accounts
• Identify appropriate field marketing mix to drive acquisition, engagement, and customer adoption goals as well as longer term retention, loyalty, and advocacy
• Lead the team to develop and execute integrated marketing campaigns and multi‑channel programmes (webinars, trade shows, etc.), which address audience pain points and buyer needs through effective leverage of the global resources and skill of BV marketing as well as locally originated elements
• Orchestrate consistency in measurement and reporting and ownership of EMEA regional marketing performance and contribution to key stakeholders, identifying KPIs relevant to them
• Collaborate with wider global marketing teams, sharing knowledge and best practices, performance results and learnings across the company
• Identify regionally relevant account‑based marketing strategies in partnership with growth marketing team and sales leadership
• Deliver on pipeline targets through a constant flow of inbound leads and subsequent high funnel conversation from…