E-commerce Manager

London – Full-Time / Onsite

About Jewells

Jewells is one of the most exciting new jewellery brands to launch in the UK. Fast-paced, ambitious and built for growth, we create trend-led, accessible jewellery designed to be worn, styled and loved every day. With bold plans to scale globally and a strong focus on customer experience, Jewells is redefining modern jewellery retail.

We are now hiring a commercially driven E-commerce Manager to own the day-to-day trading, optimisation and execution of our website. This is a high-impact role with direct responsibility for site revenue performance.

You will be responsible for the daily trading, merchandising, campaign execution and optimisation of our e-commerce website.

You will work closely with:

• Head of E-commerce
• Web Designer & Digital Content Exec
• Content & Graphics team
• External performance agency
• External development agency

• Own daily sales tracking vs targets
• Monitor CVR, AOV, traffic & margin performance
• Identify revenue opportunities & risks
• Action underperformance quickly
• Lead weekly trading reviews

• Own product uploads & collection management
• Optimise category sorting & filters
• Manage stock visibility & sell-through strategy
• Oversee landing pages builds for new launches
• Optimise PDPs for conversion

• Work alongside the website designer to execute campaign setups (homepages, collections, offers)
• Coordinate with creative team on asset delivery
• QA promotions, discount codes & landing pages

• Work alongside the content manager and marketing manager to coordinate the email calendar
• Lead the strategy around segmentation and send optimisations
• Build newsletters & automated flows
• Optimise abandoned cart, browse & post-purchase journeys
• Grow retention revenue contribution
• Analyse & grow LTV & repeat purchase rate

• Develop monthly website testing & optimisation roadmap
• Improve site UX & mobile experience
• Work with development agency on performance improvements
• Monitor site speed & technical issues

• Work alongside the external partner to create and drive the SEO/GEO strategy
• Optimise category & product meta data
• Improve internal linking
• Coordinate blog & SEO content alongside Content Manager

• Day-to-day coordination with paid media agency
• Brief new product launches
• Align on campaign priorities
• Review performance data weekly

• 3–5 years e-commerce experience (fashion preferred)
• Strong Shopify experience
• Commercial mindset & analytical ability
• Experience owning revenue performance
• Strong CRM/email marketing experience
• Strong understanding of web merchandising principles
• Experience coordinating agencies

• Experience in a startup /scale-up brand
• Experience with cross-border selling
• Experience with ecommerce logistics & fulfillment
• Understanding of inventory impact on trading

• Be part of a rapidly expanding global brand redefining luxury jewellery.
• Collaborate with a dynamic team of passionate individuals.
• Shape the future of a brand committed to sustainability, craftsmanship, and style.
• Enjoy a competitive salary and opportunities for professional growth.

At Jewells, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from people of all backgrounds, experiences, and perspectives.