Global Head of Marketing – Retail; Shopping and HOP

About the role

Deliveroo is seeking a commercially driven, strategic, and execution-focused Global Head of Marketing – Retail (Shopping) & HOP to lead the next phase of growth across our Shopping and HOP businesses.

Reporting into the Global New Verticals Marketing Director, this London-based role will define and deliver the global marketing strategy across Retail (Shopping) and HOP — owning budgets, category positioning, partner growth, campaign excellence, and cross-market best practice.

You will operate at the intersection of Commercial, Growth, Product, Operations and local markets — ensuring we scale best-in‑class marketing frameworks while driving measurable commercial impact.

Global Strategy & Budget Ownership

• Define and lead the global marketing strategy for Retail (Shopping) and HOP, aligned to ambitious growth targets.
• Own and manage the global HOP and Retail marketing budgets, ensuring disciplined, ROI-driven investment.
• Develop annual and quarterly campaign roadmaps across markets, maximising seasonal moments and key trading events.
• Establish clear KPIs and measurement frameworks, leading post-campaign analysis and sharing actionable insights across the business.
• Balance brand building and performance marketing to drive sustainable acquisition, retention and frequency growth.

Own UKI HOP Marketing Strategy & Plan

• Support team to design and implement annual campaign calendars, ensuring strong integration across Grocery and national campaigns.
• Partner with Growth Marketing Strategy and Digital teams to execute market-leading acquisition and retention initiatives.
• Own the HOP CRM content calendar globally, ensuring compelling and performance-driven lifecycle communications.
• Work closely with Program Management to support successful dark store launches — delivered on time, on budget, and achieving performance targets.
• Develop and evolve a promotional and value strategy in partnership with Vendor Management and Pricing teams to unlock compelling trade deals.
• Collaborate with Brand Strategy, Social and PR teams to build distinctive branded touchpoints that drive awareness, loyalty and engagement.
• Ensure operational excellence by working closely with Ops teams to align site, stock and store teams with campaign execution.

Develop Category Strategy for Shopping

• Develop a distinctive and data-led category strategy for Deliveroo’s Shopping business.
• Identify priority verticals and define clear positioning and value propositions.
• Translate customer insight and market trends into scalable category growth plans.
• Ensure global strategic clarity while enabling flexibility for local execution.

Own Retail Partner Launch & Growth Strategy

• Support Commercial teams in onboarding and accelerating growth of priority retail partners.
• Develop scalable go-to-market frameworks and partner launch playbooks.
• Lead strong marketing relationships with key retail partners, executing aligned and compelling joint campaigns and offers.
• Drive co-funded media strategies and integrated marketing plans that unlock incremental growth.

Global Best Practice & Market Enablement

• Partner closely with local markets (including UAE and France) to define and embed best-in-class Retail and HOP marketing practices.
• Build structured knowledge-sharing frameworks to scale winning campaigns, playbooks and promotional strategies.
• Identify repeatable growth levers and ensure consistent measurement standards across markets.
• Act as the centre of excellence for Retail and HOP marketing globally.

Leadership & Team Development

• Manage and develop a team of three high-impact marketers.
• Set ambitious objectives and clear accountability frameworks.
• Foster a culture of innovation, ownership and executional excellence.
• Push teams to activate campaigns in bold and creative ways while maintaining operational rigour.

• Significant senior marketing leadership experience (10+ years), ideally within retail, grocery, marketplace, eCommerce or tech.
• Proven experience managing substantial budgets and delivering measurable commercial impact.
• Strong experience building and executing multi-channel marketing strategies across acquisition, retention and brand.
• Demonstra…