Senior Creative Strategist

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by You Tuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of Tik Tok, You Tube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, Shark Ninja, Google, Nike, Disney, and Coca-Cola.

Job title

Senior Creative Strategist

Reporting of the role

This role reports to the Associate Creative Strategy Director

Overview of the job

As Senior Creative Strategist, you will play a key role in developing creator-first strategies and creative responses for some of the region's most exciting brands across sectors including CPG and Finance. Working closely with senior clients and internal teams, you'll transform complex business challenges into clear, culturally relevant, platform-native ideas that drive both brand impact and audience engagement.

This is a highly strategic, hands‑on role for someone who thrives at the intersection of creators, culture, and creativity. You'll contribute to campaign development, proactive opportunities, and new business pitches while helping shape best‑in‑class creator marketing solutions that resonate across European markets.

Work on some of the region's most recognisable brands

You’ll help shape creator‑led strategies for leading clients across multiple sectors, influencing how major brands connect with audiences through social and creators.

Turn cultural insight into impactful creative solutions

You’ll be at the forefront of creator marketing, identifying trends, audience behaviours, and cultural moments that inspire breakthrough campaign ideas.

Play a key role in pitches and business growth

From proactive recommendations to new business opportunities, you’ll have the chance to influence agency growth while developing work that wins clients and drives results.

Developed a deep understanding of Influencer's strategic frameworks and creator‑first approach

Become confident in our methodologies, processes, and ways of working across strategy and creative development.

Built strong relationships with clients and internal stakeholders

Established yourself as a trusted strategic partner across key accounts and cross‑functional teams.

Delivered high‑quality strategic responses and campaign recommendations

Contributed to client projects, proactive opportunities, and pitches through insight‑led thinking and platform‑native creative ideas.

Demonstrated expertise in creator, platform, and cultural trends

Brought fresh perspectives and actionable insights that strengthen campaign performance and creative effectiveness.

Become a valued contributor to business growth

Supported successful pitch responses and strategic recommendations that drive client retention and new opportunities.

• Develop creator‑first strategic recommendations and creative platforms in response to client briefs and business challenges.

• Translate complex client objectives into clear, actionable, insight‑led strategies and campaign narratives.

• Create platform‑native ideas that balance brand objectives, audience needs, creator authenticity, and cultural relevance.

• Supp…