Product Marketing Manager

Overview

This is a specialist product marketing role focused on Sokin’s FX and currency conversion products. You’ll be the internal expert on cross-border payments, currency management and the needs of businesses operating internationally — helping to define how we position and grow this part of our product offering.

You’ll turn market insight into sharp positioning, sales enablement, campaigns and launches that drive adoption, revenue and customer growth — working closely with Product, Sales and Marketing teams across the business.

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

• Own the GTM strategy for Sokin’s FX products, from launch planning through adoption, growth and optimisation.
• Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning.
• Develop clear messaging that explains the value of Sokin’s FX solutions to businesses managing international payments, suppliers, receivables and currency exposure.
• Own sales enablement including core sales collateral and enablement tools internal training.
• Work with our content team to design campaign launches, content assets, website development and social presence.
• Define and track KPIs including customer adoption, pipeline contribution and revenue impact.
• Support regional product launches and ABM programmes, partnering with regional teams to ensure messaging and execution lands effectively in each market.

• Track the FX and cross-border payments landscape, including banks, brokers, fintechs, treasury platforms and global payment providers.
• Monitor trends such as currency volatility, multi-currency accounts, embedded FX, hedging demand and treasury transformation.
• Build a strong understanding of the FX buying journey, from provider evaluation through onboarding, execution, settlement and expansion.
• Develop buyer personas for CFOs, finance directors, treasury teams, operations leads and internationally trading businesses.

• Create sales collateral including pitch decks, one-pagers, battle cards, ROI tools, case studies and product explainers.
• Partner with commercial teams to develop outbound messaging, talk tracks and objection handling for FX-led conversations.
• Train internal teams on FX product functionality, competitive differentiation, customer use cases and ideal customer profiles.
• Support partner and regional marketing teams with relevant messaging and collateral.

• Work with Content, Social and Demand Generation teams to create campaigns and thought leadership around FX, currency volatility and international business growth.
• Support targeted campaigns across channels such as paid search, Linked In, ABM and industry-specific activity.
• Develop content around key market moments such as financial year-end, central bank decisions,…