Regional PR & Marketing Executive EU

At COYA, we don’t just run restaurants — we create immersive experiences that blend bold Latin American flavours, vibrant design, music, and outstanding hospitality. With locations around the world, we are a growing global lifestyle brand defined by our core values:
Fun
, Family
, Passion
, Innovation
, and Culture
.

We’re looking for a Regional Marketing Executive to bring the COYA brand to life across our venues. This is a dynamic and hands‑on role where you’ll work closely with the Global Marketing Director and local teams to develop and execute strategic marketing campaigns across multiple channels and customer touchpoints.

As a Regional Marketing Executive
, you will be responsible for ensuring the consistent and high‑quality execution of COYA’s marketing strategy across different regions. This includes overseeing content, digital campaigns, CRM, events, and in‑venue activations — all while maintaining brand consistency and delivering engaging, high‑performing campaigns.

• Plan, coordinate, and deliver regional marketing campaigns aligned with global strategy and brand values.
• Manage the production of marketing materials including menus, digital assets, social content, and printed collateral.
• Write and edit professional marketing copy, press releases, emails, and internal communications.
• Collaborate with the wider marketing team, operations, design, PR, and content teams to ensure campaign success.
• Support the planning and execution of events, pop‑ups, and cultural activations across venues.
• Work with external agencies and suppliers to ensure timely, on‑budget delivery of planned tasks.
• Lead content planning for digital and CRM platforms (e.g. Mailchimp, CMS), ensuring quality and consistency.
• Liaise with teams across culinary, bar, music, and art to support campaign storytelling.
• Track campaign performance and ROI, prepare reports for internal reviews and board updates.
• Conduct competitor research and stay informed on market trends and opportunities.

• Proven marketing experience, ideally in hospitality, lifestyle, or multi‑venue environments.
• Strong project management and organisational skills, with the ability to manage multiple campaigns.
• Excellent writing and editing skills with a keen eye for detail and brand tone.
• Confident communicator and collaborator across all levels of the business.
• Energetic, proactive, and adaptable to change — someone who thrives in a fast‑paced, creative culture.
• Knowledge of CRM tools (e.g. Mailchimp) and content management platforms.

• Competitive salary
• Enhanced holiday package; 32 days holiday
• Long service award
• High street, leisure & retail discounts
• Opportunities to travel and work around the world with COYA
• Endless opportunities to grow and develop. We really believe in promoting from within.
• Employee Referral Program
• Global Dining Discounts with COYA and sister venues
• Family meals twice a day
• Generous gift when you become a parent

If the Regional Marketing Executive role sounds like you and you want to be a part of our incredible team, please apply and be prepared to tell us why you are perfect for the position.

Compensation:
Competitive salary