Marketing Executive

Overview

Barchester’s marketing team seeks a Senior Marketing Executive to join the Brand team. The role reports to the Campaign Manager and focuses on implementing offline campaigns to attract the private pay market. It is a hybrid position with one day a week at the Finsbury Square office.

• Implement campaigns across a mix of offline channels to reach the target demographic and drive private pay enquiries.
• Engage with external agencies and collaborate with internal stakeholders to ensure timely and effective campaign execution.
• Coordinate with the Operational team to identify homes needing support and keep them informed of campaign performance.
• Manage inbox requests and provide customer‑service support for campaign‑related queries from homes.
• Maintain reporting tools, populate with up‑to‑date campaign/home level data, and analyse performance to inform decision‑making.
• Track media routes, including trackable numbers and URLs, and report monthly performance against each campaign.
• Handle budget management, ensuring invoices are processed on time and highlighting any financial risks or underspend.
• Provide ad‑hoc support to the Campaign Marketing and Head of Brand Marketing as required.
• Manage multiple projects and priorities in a dynamic, high‑demand environment.
• Demonstrate success in driving revenue growth through offline and broadcast media channels.

• Minimum of five years’ marketing experience, preferably with a focus on offline or broadcast media.
• Experience managing and briefing external agencies.
• Proficiency in Excel and Google Analytics.
• A proactive, organised approach and a passion for delivering high‑quality work.
• Strong communication skills to engage with internal and external stakeholders.

A rewarding package including retail and leisure discounts, wellbeing support, and access to Best Doctors Service.