Panel Acquisition Marketing Executive, EMEA

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

• Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
• Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co‑registration programmes, SEO and referral initiatives.
• Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
• Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long‑term engagement.
• Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
• Build, manage and grow strategic affiliate and media partnerships, ensuring a high‑performing and balanced acquisition portfolio.
• Lead supplier evaluations, commercial negotiations and contract discussions.
• Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
• Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
• Drive website and landing page optimisation initiatives to improve conversion performance.
• Use reporting and visualisation tools to communicate performance insights and support data‑driven decision‑making.
• Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.

• Experience managing digital acquisition or performance marketing campaigns across multiple markets.
• Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
• Experience with digital analytics, reporting platforms and performance measurement tools.
• Ability to analyse complex data sets and translate findings into actionable recommendations.
• Experience managing budgets, forecasting outcomes and delivering against growth targets.
• Strong understanding of conversion optimisation and customer acquisition metrics.
• Excellent stakeholder management and communication skills, with confidence to influence and present to a variety of audiences.
• Experience working collaboratively across international or geographically distributed teams.
• Strong commercial judgement, problem‑solving capabilities and a results‑focused mindset.
• Proficiency in Microsoft Excel, PowerPoint and broader reporting tools.
• Experience with affiliate tracking platforms such as Has Offers is beneficial but not essential.
• A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.

• Opportunity to influence growth across a strategically important region.
• Exposure to diverse international markets and digital acquisition programmes.
• Collaborative environment encouraging new ideas and experimentation.
• Opportunities to develop technical, commercial and leadership capabilities.
• Chance to work alongside experienced marketing, research and analytics professionals.
• Cultural focus on growth, purposeful collaboration and supporting colleague well‑being.

Location:

London, South Bank Central, United Kingdom

Note:

We cannot offer visa sponsorship for this role.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well‑being is taken into consideration.