Junior Content Strategist - Luxury

Junior Content Strategist
- Luxury and Premium

• Full-time

At Frasers Group we0re thinking retail. Through digital innovation and unique store experiences, we0re serving our consumers with the world7s best sports, premium and luxury brands globally. As a leader in the industry, we0re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision -we are building the planet7s most admired and compelling brand ecosystem

Our purpose
- we are elevating the lives of the many with access to the world7s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own itand back yourself
  - Own the basics, own your role and own the result
• Think without limits
  - Think, think fast, think fearlessly
• Be relevant
  -Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

The Role:

Reporting into the Content Strategist
- Luxury and Premium, the Junior Content Strategist
- Luxury and Premium will support the ideation and delivery of content across the FLANNELS and FRASERS ecosystem.

Guided by each fascia7s brand voice and strategy, they will assist in creating and curating content across categories, including fashion, beauty and home. This is an exciting opportunity for someone early in their career to develop their skills in luxury content, storytelling and digital publishing.

Supporting the delivery of the content calendar, they will help maintain the content roadmap, contribute to brand voice and visual tone of voice consistency, and ensure messaging is aligned across campaigns and platforms.

Key Responsibilities:

• Support the planning and execution of the always-on content calendar, from ideation through to delivery.
• Help maintain consistency in brand voice across all content and platforms.
• Write and curate editorial content for FLANNELS and FRASERS content hubs, guided by insights, commercial priorities and SEO/GEO best practices.
• Interview designers, influencers, and campaign talent.
• Adapt and format content for different channels, including CRM, paid media, retail, social and web.
• Support editing and proofreading of copy for brand partners to ensure quality and alignment.
• Contribute ideas and copy to campaigns, supporting wider brand and media strategies.
• Help manage and update editorial calendars, ensuring deadlines are tracked and met.
• Edit and brief writers – both internal and external.
• Collaborate with the Content Manager and wider teams to support content amplification across the brand ecosystem.

What we are looking for:

• Strong writing skills with the ability to adapt tone across different brand voices.
• Good attention to detail across both copy and visual storytelling.
• Organised and able to manage multiple tasks.
• Creative mindset with a willingness to learn and contribute ideas.
• Collaborative and proactive, with a positive attitude and eagerness to develop.
• Strong proofreading and editing skills.
• Understanding of SEO principles and interest in digital content trends (including AI).
• Culturally aware with a passion for fashion, beauty, and home.
• Familiarity with AI tools and willingness to learn how they support content creation.

Desirable, but not essential:

• Experience with CMS platforms or digital publishing tools.
• Previous experience within Luxury and Premium

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion
- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect
-In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers.…