Senior Account Director, Commerce

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by You Tuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of Tik Tok, You Tube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, Shark Ninja, Google, Nike, Disney, and Coca-Cola.

Senior Account Director, Commerce (EMEA)

London

This role reports to Director, Commerce (EMEA) and line-manges the Commerce delivery team (Senior Account Manager, Senior Account Executive and Affiliate Community Manager)

As Senior Account Director, Commerce, you are the senior leader for our Social Commerce & Affiliate offering across EMEA – accountable for both the standard of client delivery and the development of the team that delivers it. You lead and line-manage the Commerce delivery team, set the bar for delivery quality, client satisfaction and retention across the portfolio, and act as a senior client partner on our most important accounts.

You are a key partner to the Commercial team on pitches and growth, bringing operational, strategic, costing, timeline and feasibility input, and you own commerce delivery standards end to end – from performance strategy through to reporting and optimisation. You work alongside Client Services to deliver one unified, best-in-class client experience.

This role requires deep, demonstrable Tik Tok Shop and affiliate expertise, strong commercial judgement, and proven people leadership – someone who raises standards through their team, not just their own accounts.

• Lead and line-manage the Commerce delivery team (Senior Account Manager, Affiliate Community Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention.

• Lead client strategy across Tik Tok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands.

• Partner with Commercial on pitches and growth, bringing the operational, strategic and commercial input that turns a market-leading offering into won business.

• Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Commercial and Paid Media.

• Taken line-management responsibility for the Commerce delivery team, with clear development plans and ways of working in place.

• Developed a clear command of Influencer's Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, Tik Tok Shop, You Tube Shopping, Meta Commerce).

• Established consistent delivery, quality and reporting standards across the Commerce portfolio.

• Shaped the Social Commerce & Affiliate product offering and supported the Sales team on at least one live pitch or client response.

• Supported the Commercial team on at least one live pitch or growth opportunity, providing costing, timeline and feasibility input.

• Build confidence…