Strategic PR & Influencer Leader - Beauty Brands

Orveonis a new kind of beauty company on a powerful mission: to change the way the world thinks about beauty. We dare to do things differently — pushing boundaries with purpose, inspiring creativity, and moving with intention in everything we do.

We are a collective of three premium and prestige beauty brands:bare Minerals, BUXOM, and Laura Mercier. With offices in New York, London, and Columbus, we combine the energy of an entrepreneurial spirit with the scale and ambition to change the way the world thinks about beauty.

Our culture is built on our IMPACT values — Innovative, Motivated, Passionate, Accountable, Collaborative, and Thoughtful. Thesearen'tjust words; they define how we show up for each other, for our brands, and for the world around us. We gain strength from our differences and believe that progress happens when we move as one. We are proud to offer a hybrid work model to support the work-life balance of our teams, and we are committed to fostering an inclusive, agile environment where everyone can thrive.

We are seeking a strategic PR & Influencer Manager to join our team. In this pivotal role,you'llshape our public relations & influencer strategy and build meaningful relationships with our PR agency, key influencers, media outlets, and industry stakeholders.

You'llbe responsible for elevating our brand presence, driving awareness campaigns, having a social first lens on our campaigns, and creating authentic campaigns that resonate with our target audience.

• Develop and execute in collaboration with PR agency comprehensive PR & Influencer strategies aligned with overall brand objectives.
• In collaboration with PR agency, manage relationships with journalists, editors, and media outlets to secure coverage in top-tier beauty, lifestyle, and mainstream publications
• With global guidance, create and distribute compelling press releases, media kits, and communications materials
• In collaboration with PR agency pitch brand stories and product launches to relevant media channels
• In collaboration with PR agency Monitor media coverage andmaintaindetailed coverage reports and media analytics
• Ensure a tailored, consistent award win strategy across all brands.

• Lead a social first marketing strategy within the PR & Influencer division, ensuring that our brandsremainat the forefront of social conversation while staying true to brand heritage.
• Identify, evaluate, andestablishpartnerships with micro, mid-tier, and macro influencers across relevant platforms (Instagram, Tik Tok, You Tube, etc.)
• Negotiate collaboration terms, manage contracts, and oversee deliverables
• Develop influencer briefing strategies and provide creative direction whilemaintainingbrand authenticity
• Ensure influencer invoices are paid on time & within budget
• Build and nurture long-term relationships with key influencers and brand ambassadors
• Track campaign performance, engagement metrics, and ROI for all influencer partnerships
• Conceptualize and execute integrated PR and influencer campaigns for product launches, seasonal promotions, and brand initiatives
• Collaborate with internal teams (marketing, commercial & finance teams )to ensure seamless campaign alignment
• Manage campaign timelines, budgets, and deliverables

• Develop andmaintaincrisis communication protocols, where required
• Respond promptly to media inquiries and manage brand reputation challenges
• Act as a key liaison during sensitive situations

• Present to the UK team a quarterly overview of upcoming campaigns & associated KPI’s
• Prepare monthly reports for wider UK team with insights and recommendations
• Report withina timely manner, using data tooptimizefuture campaigns and influencer selections

• Ensure collaborative & clear communication with internal stakeholders, ensuring to understand how the PR & Influencer strategy plays a key part within the wider business/
• Collaborate with Global functions to ensure consistency (where…