Marketing Campaign Manager

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

Competitive salary and pension scheme

33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years

Cycle to work scheme Electric Vehicle Scheme

Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme

Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through our workplace training and supplies offer, developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

The Marketing Campaign Manager (B2B) leads the end-to-end delivery of integrated marketing campaigns across St John Ambulance’s Training and Supplies portfolios. From brief to evaluation, you’ll manage timelines, workflows and the campaign critical path, coordinating content, channels, agencies and internal stakeholders to ensure timely, high-impact delivery.

Reporting to the Trade & Campaigns Planning Manager, you will manage and lead campaign deliverables, collaborating with teams such as Brand, CRM, Digital, PR, Social Media and eCommerce to drive consistent messaging with measurable results. You’ll also work with Product and Sales teams to align marketing with commercial goals, support new product launches and manage campaign budgets effectively. This is a hands‑on, delivery‑focused role for someone highly organised, commercially aware and confident managing complex campaigns in a fast‑paced environment.

While focused on driving St John Ambulance’s commercial growth, the role also supports our wider charitable mission of putting the power of first aid in everyone’s hands.

You will be educated to degree (or equivalent experience) in Marketing, Communications, Business or a related discipline, with evidence of continuing professional development in marketing, digital or campaign/project management (e.g. short courses, CPD-accredited training, or professional body membership, or relevant experience) and proven experience planning and delivering integrated marketing campaigns from brief to evaluation.

Campaign Management:
Deliver integrated, multi-channel campaigns to drive commercial growth for Training and Supplies, owning critical paths from brief to evaluation, ensuring that all planned deliverables reflect the marketing brief.

Stakeholder Coordination:
Lead stakeholder management of campaign deliverables, collaborating with internal channel leads to ensure aligned and effective campaign execution, and provide regular campaign updates to key stakeholders.

Brand Governance:
Partner with the Brand and Content colleagues to ensure all campaign messaging and creative assets align with St John Ambulance’s brand identity and tone of voice.

Agency & Supplier Management:
Brief and oversee external agencies (creative, media, production), ensuring timely, high-quality and cost-effective delivery.

Collaboration & Relationships:
Build strong relationships with agencies and internal teams across St John Ambulance to ensure campaign opportunities are maximised and activity is joined up across channels.

Budget Management:
Working with the budget…