HCP Marketing Lead - International (12 months full time contract

Core Responsibilities

• Grow HCP Prescriber Base and Increase Rx YoY
• Develop new, efficient, and effective ways of educating targeted prescribers on the Omnipod portfolio so they feel confident prescribing Omnipod whilst optimizing existing channels/platforms to outperform prior year(s) metrics & drive YoY growth
• Lead HCP go-to-market strategy for new product & program introductions including HCP/KOL research, industry insights, core messaging/content development and timely execution of all launch assets so that HCPs can effectively prescribe, train, and treat new patients.
• Partner cross-functionally with leadership across Medical Affairs, Market Access, and the Field team to ensure downstream HCP marketing initiatives are infused with relevant clinical data & product info, training information; and delivered with the utmost creativity to break through barriers and facilitate HCP buy‑in.
• Determine KPIs & deliverables needed for the success of each HCP program and hold stakeholders accountable to metrics and tracking of ongoing ROI. Define program value/goals upfront and manage/modify with the working teams as necessary to maximize impact. This role is responsible for maintaining a monthly scorecard to report out on metrics to senior leadership.
• Champion and support all HCP marketing initiatives and elevate visibility to all levels of the organization:
  Peer on Demand, CME, Omnipod Connect Community, webinars, national congress', Field Advisory Board, etc.
• Increase New Customer Starts with successful new start programs YoY
• This Marketing Director will lead strategy and activities of all ordering programs from a commercial perspective with the goal of reducing the prescribing burden for HCPs and ultimately driving more prescriptions through the Pharmacy Channel
• Elevate Omnipod's unique pharmacy channel advantage and permeate messaging/campaigns across all channels where appropriate.
• Influence and execute on marketing requirements for the ordering portal, hub services, copay cards, free trial, and any other initiatives to increase lead throughput.
• Lead Omnipod Free Trial strategy and implementation across the portfolio; ensure each program is maximized to its greatest capacity.
• Demonstrate clear relationship between NCS numbers and HCP prescribing habits as the result of all targeted HCP programs.
• Serve as downstream point person with partnership organizations to optimize co‑promotional opportunities and synergies across all customer segments.
• Support Direct‑to‑Pharmacy initiatives and provide surround sound support to the channel team to drive pull‑through of Rx at retail locations.
• Work includes but is not limited to: messaging and development of dedicated materials, event support, and field communications.
• Successful Pull‑Through of Global Marketing Initiatives
• Dotted line reporting responsibility to EU HCP marketing manager
• Owner and person responsible for ensuring global marketing initiatives are calibrated and easily transferred to regional markets.
• Responsible for global hcp messaging continuity.
• Work closely with global marketing counterparts to ensure visibility to new resources, messaging, and US‑based campaigns for assessment and dissemination to all countries.
• Collaborate on major global conference strategy and HCP customer research initiatives for continuity in branding, messaging, and educational opportunities.
• Identify opportunities to collaborate on key initiatives (from start to finish) that will benefit all regions to reach KPIs and new customer start goals.
• Strengthen HCP Engagement Team and Prioritize Talent Development.
• Elevate team culture to be positive, innovative, collaborative, and fearless.
• Prioritize: growth in core marketing competencies to enhance skill sets, quarterly reviews, year‑end reviews, professional development, and career development.
• Keep team connected to the latest in industry news, trends, and technology advancements as well as company strategy and extended marketing team goals.
• Establish ownership and accountability across the team; adequately resource plan to ensure all deliverables are executed on time and with excellence.
• Will be required to travel 25% for field rides,…