SEO & Generative Search Manager

SEO & Generative Search Manager

• Contract: 12 months
• Salary: £63,000
• Location: London - hybrid, 3 days per week onsite

A global technology business is looking for an experienced SEO & Generative Search Manager to lead organic and AI-search strategy for a major digital product portfolio.

This is an opportunity to work at the intersection of SEO, Generative Engine Optimisation (GEO), content strategy and AI
.

You will own a content-led search strategy designed to increase visibility not only across traditional search engines, but also within AI-generated answers and discovery experiences including Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini
.

The role requires someone who understands how search is changing and can translate those changes into scalable content, optimisation and measurement strategies.

• Develop and execute a content-focused SEO strategy designed to increase organic visibility, traffic and engagement.
• Lead Generative Engine Optimisation (GEO/LLMO) initiatives to improve content visibility and citations across AI-powered search and answer engines.
• Conduct keyword research, search-intent analysis, content-gap analysis and competitive research.
• Optimise content and entity signals for both traditional search engines and generative AI platforms.
• Use AI tools and automation to scale SEO research, content analysis, topical-authority planning and reporting.
• Identify opportunities to improve existing content and develop new SEO- and GEO-focused content.
• Develop data-led hypotheses around search intent, content structure and organic performance.
• Analyse SEO and GEO performance, identify trends and translate findings into actionable recommendations.
• Partner with content strategists, UX, marketing and product stakeholders to develop search-friendly digital experiences.
• Identify emerging search and AI-visibility trends and translate them into commercial opportunities.

• 5+ years' SEO experience
  , ideally within a large-scale digital, technology, SaaS, e-commerce or similarly complex organisation.
• Strong expertise in content-led SEO strategy
  .
• Practical understanding of GEO, LLMO and AI Search optimisation
  .
• Knowledge of how content can be optimised for citations and visibility within AI-generated answers.
• Understanding of entity signals, structured data and answer-led content formats
  .
• Experience incorporating AI and automation into SEO workflows.
• Strong keyword research, search-intent and content optimisation capabilities.
• Hands-on experience with platforms such as SEMrush and Google Search Console
  .
• Strong analytical skills with the ability to turn search data into content and growth strategies.
• Experience working cross-functionally with content, UX and marketing teams.
• Strong communication skills with the ability to present SEO and GEO recommendations to stakeholders.
• An additional European language would be advantageous.

Search is rapidly moving beyond the traditional results page. This position offers the opportunity to work directly on how a major global technology organisation approaches SEO, AI Search and Generative Engine Optimisation at scale
.

You’ll be working on high-profile digital products while helping define how content earns visibility across both established search engines and the next generation of AI-powered discovery.