Social Commerce Executive

Tik Tok Shop is one of the fastest-growing channels in beauty commerce, and Cult Beauty is building something exciting on it. This is a newly created role sitting within the Ecommerce team, reporting to the Senior Ecommerce Manager. You'll be the day-to-day owner of Cult Beauty's Tik Tok Shop - managing our affiliate programme, growing our product catalogue, coordinating campaigns, and working closely with paid, merch, and trading teams to make TTS a serious commercial channel for the business.

It's a hands-on, high-ownership role for someone who is genuinely excited by social commerce, understands how Tik Tok Shop works (or is determined to learn it fast), and wants to build something from the ground up at one of the UK's most loved beauty destinations.

• Recruit, vet and onboard new affiliate talent across the Tik Tok Shop creator marketplace
• Manage existing affiliate relationships - briefing creators ahead of NPD launches, edits and key trading moments
• Set and optimise commission structures across open and targeted collaboration plans
• Identify top-performing creators and develop tiered incentive programmes to retain and reward them
• Monitor affiliate content quality and provide feedback to drive better-performing videos
• Coordinate affiliate activity around key campaign moments throughout the trading calendar

• Ensure all NPD goes live on Tik Tok Shop at or before site launch, working closely with trading and merch teams
• Grow and maintain our live product catalogue, aligning with merch on assortment strategy
• Maintain accurate product listings, pricing, descriptions and imagery
• Monitor listing performance and identify opportunities to improve conversion

• Be the day-to-day contact with the Tik Tok Shop platform team, setting up and managing campaign participation
• Coordinate TTS campaign timing with the site trading calendar, aligning promotional moments and activity
• Manage clearance and sale SKUs on TTS in coordination with merch and trading teams
• Brief affiliates on promo table SKUs to drive commission-led content at the right commercial moments

• Support weekly TTS performance reporting, tracking key metrics including GMV, orders, AOV, new buyers and affiliate contribution
• Use TTS Seller Centre tools to help identify trending products and surface insights to inform content and trading decisions
• Monitor affiliate performance by creator and flag key findings to the Senior Ecommerce Manager
• Provide regular, clear updates on TTS activity, with support and guidance from the wider ecommerce team, Work closely with the Senior Paid Manager to coordinate GMV Max activity on top-performing affiliate content
• Brief the paid team on organic content performance to support prioritisation of amplification spend
• Ensure paid campaigns are set up and optimised ahead of key TTS trading moments

• As part of the Cult Beauty ecommerce team, you'll be expected to support with broader ecommerce activity where needed - whether that's contributing to trading conversations, helping with ad hoc projects, or collaborating with colleagues across paid, trading and merchandising

• Support the exploration and development of a Tik Tok Shop Live strategy
• Work with influencer and talent contacts to identify and brief Live hosts
• Help build out what a regular Live cadence could look like for Cult Beauty

• 1-2 years' experience in ecommerce, social media, influencer marketing or a similar commercial digital role
• Genuine enthusiasm for Tik Tok and a solid understanding of how the platform works - you use it, you get it
• Strong organisational skills with the ability to manage multiple work streams across affiliates, products, campaigns and reporting
• Excellent written and verbal communication skills - you'll be briefing creators, collaborating with internal teams and liaising with the Tik Tok platform
• Commercially minded - you care about revenue, conversion and performance, not just content
• Self-starter mentality - comfortable owning your workload and working proactively without being micromanaged
• High attention to detail - accurate listings, timely briefs and correct pricing matter and you'll make sure nothing slips

• Desirable
• Previous experience working with Tik Tok Shop, Tik Tok affiliates or another social commerce platform
• Experience in the beauty or lifestyle sector
• Familiarity with Tik Tok Seller Centre, GMV Max or affiliate management tools
• Experience managing influencer or creator relationships
• Understanding of ecommerce trading calendars and promotional planning

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by…