Senior Marketing Executive

Are you eager to elevate your marketing career within an agency that actively redefines the industry? We are looking for a proactive Senior Marketing Executive with 3+ years of B2B marketing experience, ready to take the next significant step in their professional journey. If you are deeply curious about the digital advertising, media, and tech landscapes, excel at building professional networks, and are driven to execute high-impact, results-oriented campaigns, we invite you to join our team.

Blue stripe Media Group is seeking a Senior Marketing Executive to join our London marketing team. As a Senior Marketing Executive, you will play a meaningful role in driving our ambitious marketing initiatives and ensuring the flawless execution of our marketing projects.

This is a hands-on B2B marketing role where you will work across Blue stripe Group, our PR agency, and our portfolio of specialist media brands, including New Digital Age (NDA), Retail Media Age (RMA), Panel Power, Advantage, Signals and our wider content, community and event propositions.

We're looking for someone who can take ownership of the execution of integrated, multi-channel, targeted B2B marketing campaigns with a strong focus on email and social media. This role offers the opportunity to contribute in a dynamic environment that values creativity, bold thinking, collaboration, and innovation. You'll be trusted to take ownership of your campaigns and projects, while working closely with senior colleagues to shape priorities and approach.

Working closely with editorial, commercial, and leadership teams, you'll develop and deliver campaigns that grow our brands, audiences, newsletters, content, events, and commercial products.

• Build and manage integrated, targeted campaigns across email, social (primarily Linked In), web, newsletters, and content across the Blue stripe Group portfolio.
• Help develop strategies to grow, engage, and retain high-quality professional audiences.
• Identify and target relevant audiences across brands, agencies, publishers, retailers, media, advertising, adtech, and marketing.
• Drive newsletter subscriptions, event registrations, and repeat engagement.
• Use audience data and campaign performance insights to identify opportunities for cross-brand promotion and growth.
• Maintain the Group marketing calendar and coordinate multiple campaigns and deadlines.
• Create compelling B2B marketing copy and promotional assets.
• Manage and maintain audience data and segmentation within our CRM platform.
• Work with editorial/content teams to maximise the reach and impact of our content, newsletters, podcasts, research, and events.
• Create and adapt high-quality marketing assets.
• Collaborate with the wider marketing and partnerships team to support the development of distinct marketing approaches for the different brands within the Blue stripe portfolio.
• Monitor campaign and audience performance and report back to the wider team.
• Use campaign and audience insights to make recommendations and optimise campaign performance.

Candidates must have:

• 3+ years hands-on B2B marketing experience, ideally within media, advertising, adtech, martech or the wider marketing industry.
• Demonstrable audience development and acquisition experience.
• Experience managing integrated, targeted multi-channel campaigns.
• Strong email marketing, CRM and database management experience.
• Experience with Canva and Mailchimp or equivalent platforms.
• Experience collaborating with cross-functional teams and adhering to project management best-practices.
• Strong B2B copywriting and social media skills, particularly Linked In.
• Ability to transform data into actionable insights.
• Desire to work in a fast-paced environment, adapt to different requirements, and keen to learn every day.

You’ll be a proactive, commercially aware marketer who combines creativity with strong organisational skills and attention to detail.

You’ll understand the relationship between content, audience, marketing, and commercial growth and be comfortable working across multiple projects and with multiple stakeholders.

Most importantly, you’ll be…