Product Marketing Manager

GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we're looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption  will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base.

You'll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.

• Being the bridge between technical and commercial
  - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently.
• Digging into the data and the customer voice
  - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions.
• Working cross-functionally on complex problems
  - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them.
• Owning outcomes, not just outputs
  - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you. GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect, manage and send bank payments through Direct Debit, real-time payments and open banking.
  
  With US $130bn+ processed annually across 30+ countries, we handle recurring and one-off payments without the chasing, stress, or expensive fees. Our end-to-end payment platform also features AI-powered solutions to improve payment success and reduce fraud, alongside connections to over 350 platforms businesses use everyday.

We are headquartered in the UK, with teams and operations spanning North America, Europe and Asia-Pacific. We're an organisation defined by our values;
We start with why before we begin any project, to ensure it's aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.

As of April 2025, we had 806 employees (Gee Cees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask Gee Cees to voluntarily disclose diversity data. This year, the proportion of Gee Cees providing data increased to 88% (up from 79% in 2024).

With regards to diversity within GoCardless, we can see Gee Cees identifying as

• B2B product marketing experience
  - You've done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.
• Storytelling with customer empathy
  - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions.
• Multi-product and solutions selling
  - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the…