Head of Event Technology Commercialisation

About Arc

Arc is a dynamic B2B events, data, and media platform redefining the way professionals connect and grow. With a portfolio of over 150 annual events and industry-leading content platforms, we empower communities in HR technology, agriculture and food, financial services, investing, and education technology.

Our talented team of 350+ colleagues spans the U.S, U.K, Netherlands and Singapore, united by a shared mission: to create meaningful opportunities for businesses to come together—anytime, anywhere, and in any format that drives success. At Arc, innovation meets collaboration to help industries and professionals thrive.

Discover more at  or connect with us on Linked In.

Arc is proudly backed by investment funds managed by Eagle Tree Capital, a leading private equity firm with a 20+ year history of investing in media, business services, consumer, and water and specialty industrial.

This is a senior commercial role for someone who gets genuinely excited about the intersection of events, data, and digital revenue. You will own the go-to-market strategy and commercial success of our growing portfolio of event technology and data products — starting with our pipeline intelligence tools, 1:1 Meetings, and Lead Scanning, and expanding into new products that sit at the intersection of our digital, data, and events strategy.

You will partner with technology and product teams, but your focus is squarely commercial: pricing strategy, GTM planning, internal evangelism, sales enablement, and driving adoption and revenue across the business. You will be the person who makes these products land internally and externally.

• Develop the go-to-market strategy for the full product portfolio, from positioning and pricing to launch sequencing and revenue targets, and work with P&L leaders to execute.
• Develop and maintain pricing models and commercial frameworks that are competitive, scalable, and clearly tied to client value.
• Build and manage business cases for new product development, translating market opportunity into investment rationale.
• Provide commercial input into product roadmaps acting as the bridge between what clients will pay for and what the product team builds.
• Provide explicit direction to marketing for the messaging map that maintains the overall messaging designed to drive results.

• Work closely with sales teams to build confidence and capability around the product portfolio — creating tools, collateral, and training that make selling easier.
• Act as an internal champion for these products across event, marketing, and commercial teams, driving awareness, understanding, and adoption.
• Partner with marketing to develop campaign strategies, product messaging, and client-facing materials that articulate clear commercial value.
• Represent the product portfolio in client conversations, pitches, and at industry events where relevant.

• Partner with P&L owners, event directors, and senior leadership to align product strategy with business priorities and revenue goals.
• Establish clear KPIs and reporting frameworks to track product commercial performance and surface insights that drive decisions.
• Gather structured feedback from sales, clients, and event teams to inform product priorities — ensuring what gets built reflects real commercial demand.
• Work with event teams to embed products into the event proposition, packaging them effectively and ensuring operational readiness at launch.
• Partner with editorial and marketing services teams to ensure strategic alignment between product sets and key account pitches across services.

• Expectance in a commercial…