Growth Marketing Manager

Growth Marketing Manager

Account-Based Marketing & Demand Generation

Hybrid | UK | Full Time

Salary: £60,000 – £70,000

Stone Shot is a marketing technology company helping financial services firms deliver compliant, personalised and measurable client communications.

Trusted by investment managers, private banks and other financial institutions worldwide, our platform enables sophisticated email marketing, events, automation and digital client engagement in highly regulated environments.

The way financial services firms measure digital engagement is changing. New regulatory developments and evolving privacy requirements are forcing marketing teams to rethink how they measure campaign success and engage clients. Stone Shot has built solutions that help firms adapt, creating a genuine opportunity to lead the conversation in the market.

We’re looking for our first dedicated Growth Marketing Manager to build our demand generation capability and help turn that market opportunity into qualified pipeline.

This is an opportunity to join an established SaaS business with an international client base at a pivotal point in its growth. You’ll help define how Stone Shot generates demand, influence our go-to-market strategy and make a measurable impact on pipeline and revenue from day one.

This isn’t a traditional marketing role.

You’ll be responsible for generating qualified sales opportunities through targeted, account-based marketing campaigns aimed at enterprise financial services organisations.

Working closely with Gavin, our Founder & CEO, alongside Product Marketing, Sales, Client Success and our Sales Development Representative (SDR), you’ll help shape our go-to-market strategy while designing and executing campaigns that create meaningful conversations with senior decision makers at target accounts.

You’ll have the autonomy to test ideas, influence messaging and see successful campaigns translate directly into commercial results. Our SDR will qualify and develop marketing-generated enquiries, allowing you to focus on creating demand and building pipeline.

If you enjoy combining creativity with commercial thinking, love building campaigns yourself, and want genuine ownership of growth marketing within a specialist SaaS business, we’d love to hear from you.

• Build and maintain our strategic target account list.
• Research buying committees and decision makers within enterprise financial services organisations.
• Develop account-based marketing strategies for named accounts.
• Work closely with Sales to identify priorities and opportunities.

• Plan, build and execute multi-channel marketing campaigns.
• Create landing pages, forms, nurture journeys and campaign assets.
• Launch product marketing campaigns alongside our Product Marketing team.
• Manage marketing automation within the Stone Shot platform.

• Develop campaigns that generate qualified sales opportunities.
• Manage paid marketing channels including Linked In and search.
• Build nurture programmes that move prospects through the buying journey.
• Continuously optimise campaign performance through testing and reporting.

• Manage Stone Shot’s industry events, webinars and sponsor ships.
• Coordinate pre-event and post-event marketing activity.
• Maximise pipeline generation from every event.

• Measure campaign effectiveness, opportunity creation and pipeline contribution.
• Report on marketing performance and ROI.
• Recommend improvements based on campaign data and insights.

• Partner closely with Sales, Product Marketing and Client Success.
• Work with our SDR to ensure seamless follow-up of marketing-generated opportunities.
• Share campaign insights to continuously improve our approach.

You’ll probably have:

• Experience in B2B SaaS growth marketing or demand generation.
• Experience with Account-Based Marketing (ABM).
• Experience marketing to enterprise organisations with long sales cycles.
• Hands‑on experience with marketing automation and CRM platforms.
• Strong campaign planning and execution skills.
• Experience managing webinars, events or field…