Brand Strategist; G7

SBA are currently supporting our Central Government client who are seeking a Brand Strategist (G7) on an initial 9 month contract.

Location: London (Hybrid)

The role requires the following skills and experience:

• have 5+ years of experience across brand strategy, management, and protection within a technology, platform, or consumer-facing business where the brand operates across multiple channels, products and services
• have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use.
• demonstrate experience of brand protection and enforcement, including trademark fundamentals, IP monitoring, and how to escape and resolve brand misuse across digital and physical channels in partnership with legal counsel.
• a proven track record of strategic work with strong creative instincts with a proven ability to work alongside creative leaders and evaluate design outputs against brand positioning with authority.
• can demonstrate measurable impact, whether building a governance framework from scratch, reducing infringement rates, or improving cross-channel consistency
• are a confident communicator and influencer who has presented brand strategy to senior leadership, written clear policy and guidance, and brought sceptical stakeholders on board with a brand decision.

NB:
Active SC required for this assignment.