Senior CRM Manager - Loyalty & Lifecycle

SENIOR CRM MANAGER – Lifecycle & Loyalty

Every day, we push beyond expectations to help millions of people save money, at a time when it’s never mattered more. Through Money Super Market , Money Saving Expert , Quidco and our B2B partnerships we supply products to more than 24 million unique monthly visitors, helping UK households to save billions of pounds a year. Can you tell this is something we’re exceptionally proud of!

Creative, collaborative, ambitious – it’s hard work. But what makes it worth it? Leaving work knowing we’ve made a difference to our customers, users, and to each other.

Put our distinct brands together with our dedicated colleagues and you’ve got a workplace with lots of personality. We’re open-minded, diverse, and love our differences. Everyone plays a part, and comes together to work hard, go beyond, and make sure everyone feels they belong.

We’re looking for aSenior CRM Manager – Lifecycle & Loyaltyto play a key role in shaping how we build deeper, longer‑lasting relationships with our customers and members.

Working across our membership propositions – including Super Save Club  on Money Super Market  and Members on Quidco – you’ll help support the CRM strategy that drives engagement, loyalty, retention, and long‑term customer value.

This is a role for someone who can operate at both a strategic and delivery level. You’ll work closely with the Lead Strategy Manager to shape our lifecycle and loyalty strategy, while taking ownership for translating that strategy into compelling, data‑led customer journeys and communications.

You’ll connect customer insight, commercial priorities, proposition development, and CRM execution – ensuring our membership experiences give customers genuine reasons to join, engage and stay with us.

• Co‑own the lifecycle and loyalty CRM strategy alongside the Lead Strategy Manager and Head of Engagement, defining how CRM can grow engagement, retention, loyalty, and customer lifetime value.

• Develop clear lifecycle strategies across acquisition, onboarding, activation, engagement, retention, reactivation, and advocacy.

• Define the role CRM plays within our wider membership propositions and identify opportunities to deepen relationships with customers over time.

• Turn customer, behavioural and commercial insight into clear strategic priorities and actionable CRM plans.

• Champion a customer‑first approach, ensuring our communications are useful, relevant and provide a clear value exchange for members.

• Own the CRM approach and delivery for our key membership propositions, including Super Save Club  on Money Super Market  and Members on Quidco.

• Build journeys that help customers understand the value of membership, successfully onboard, discover relevant benefits and continue to engage over time.

• Identify the behaviours and moments that matter most within the member lifecycle and develop communications that encourage the next best action.

• Work closely with Proposition, Product, Commercial and Marketing teams to ensure CRM is embedded within the development and evolution of our membership propositions.

• Ensure customers experience a joined‑up relationship with our brands rather than a series of disconnected campaigns.

• Translate strategic objectives into clear CRM roadmaps, journey designs, campaign plans and test‑and‑learn programmes.

• Lead the end‑to‑end delivery of complex lifecycle and loyalty initiatives, from brief and audience strategy through to execution, measurement, and optimisation.

• Use segmentation, personalisation, and behavioural triggers to create increasingly relevant…