Strategy Director; Social & Integrated Comms

Agency :

Havas Play

At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

We are looking for a Strategy Director, Social & Integrated Comms to lead strategic thinking across major client relationships and help shape Havas Play’s offer across social, creator and integrated communications.

This is a senior role for someone who combines cultural fluency, strategic rigour and creative ambition. You will turn insight into clear direction, strong briefs and effective ideas that resonate in culture and deliver measurable impact.

• Lead social and creator strategy for key brands, developing social-first and culture-led approaches that drive relevance, participation and impact.
• Build always-on, campaign and reactive strategies across platforms, communities and cultural moments.
• Define the role of social across the consumer journey, from awareness through to advocacy.
• Ensure social is treated as a strategic driver of ideas, not simply a channel for distribution.
• Develop clear briefs that unlock social-native creativity and effective creator collaboration.
• Partner with creative and specialist teams to shape culturally resonant, platform-appropriate work.
• Identify innovation opportunities and help keep the agency and clients ahead of shifts in the social landscape.

• Translate research, insight, data and cultural observation into integrated 360 communications strategies.
• Shape paid, owned and earned approaches in partnership with client and agency teams.
• Develop campaign phasing and communications plans that help ideas travel through culture and generate momentum.
• Build messaging frameworks for campaigns across different audiences, channels and stages of the journey.
• Develop culture-first consumer journeys that drive relevance, participation and action.

• Turn business challenges into clear strategic questions, opportunities and recommendations.
• Lead strategic work streams across projects with autonomy and accountability.
• Write clear, inspiring briefs and strategic narratives that connect audience insight, cultural intelligence and business ambition.
• Ensure strategy remains central throughout development and delivery.
• Present strategic thinking with clarity and confidence in meetings, workshops, presentations and pitches.
• Apply sound judgement to identify meaningful cultural opportunities rather than short-term trends.

• Act as a strategic partner to clients, building trusted relationships with day-to-day and senior stakeholders.
• Provide expert counsel on social, creator and cultural strategy.
• Lead workshops and strategic sessions where needed.
• Work closely with creative, account management, production, media, PR, partnerships, data and specialist teams to deliver integrated thinking.
• Build strong relationships across inter-agency teams and contribute to joined-up recommendations and solutions.

• Play a senior role in the strategy team, helping raise the quality of thinking across the agency.
• Mentor and support junior strategists through coaching and feedback.
• Contribute to strategic tools, products, methodologies and ways of working.
• Support the wider agency in strengthening its social, influencer and culture-led strategy capabilities.
• Contribute to thought leadership, marketing initiatives and the agency’s point of…