Marketing Manager

About Waystone

Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.

Summary:

Reporting to the VP for Product Marketing, the Marketing Manager will support the development and execution of product marketing initiatives across Waystone's solutions including fund administration, management company services, ETF solutions, compliance and governance services, and private markets solutions.

The role will work closely with commercial, product and subject matter experts to position Waystone's capabilities to a broad range of asset managers and financial services firms, with a particular focus on private markets clients across private equity, private credit, and real estate and infrastructure.

The successful candidate will develop compelling marketing content and sales enablement materials, executing go-to-market campaigns, supporting product launches, and helping to communicate complex industry challenges into clear, client-focused value propositions that drive awareness, engagement and pipeline growth.

• Solutions marketing and positioning
  • Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions
  • Conduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation
  • Assist in the creation and execution of messaging frameworks and g-to-market plans
• Sales enablement
  • Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources
  • Work closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations
  • Support responses to strategic business development opportunities and proposals

• Campaign execution and demand generation
  • Execute multi-channel marketing campaigns that support business priorities and growth objectives
  • Coordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams
  • Assist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives
  • Monitor campaign performance and provide recommendations for optimisation and continuous improvement
• Content and thought leadership
  • Develop high-quality marketing content including articles, videos, email programmes, web content, presentations, social media content, and client communications
  • Partner with subject matter experts to create thought leadership that demonstrates Waystone's expertise and market perspective
  • Ensure all content aligns with brand standards, messaging frameworks, and commercial objectives
• Stakeholder collaboration
  • Partner with Marketing, Product, Commercial and Operations to deliver integrated marketing programmes
  • Coordinate with external agencies, partners, and vendors as required
  • Build strong relationships across the business to ensure alignment between product, marketing, and commercial strategies

• High-quality product marketing materials consistently used by commercial teams
• Successful execution of campaigns that contribute to lead generation and pipeline growth
• Clear and consistent messaging across products, campaigns, and marketing channels
• Increased engagement with thought leadership and content programmes
• Delivery of projects on time…