Marketing Manager, Global Property & Buildings and Industrial & Advanced Manufacturing

Shape the Future With Us

At WSP, we see the world differently. As one of the world's leading engineering and professional services firms, we bring together future-ready thinkers, technical experts and trusted advisors to create positive impact for communities around the globe.

We are looking for an experienced Marketing Manager to join our Global Marketing & Communications team on a 12-month parental leave contract. This is a fantastic opportunity to play a strategic role in supporting business growth, strengthening client relationships, and enhancing WSP's market presence in Property & buildings and Manufacturing.

The Global Marketing Manager is responsible for shaping and executing the marcoms strategy for the Property & Buildings and Industrial & Advanced Manufacturing business. This role is pivotal in building strong relationships with sector stakeholders to gain a deep understanding of business strategy, market dynamics, competitor landscape, client insights and organizational capabilities. By translating these insights into actionable marcoms strategies, the Global Marketing Manager ensures that marcoms initiatives drive measurable business impact and ROI.

• Marcoms Strategy Development:
  • Develop and implement marcoms strategies for designated sectors/businesses, ensuring alignment with overall business objectives and priorities.
  • Contribute to the development of the overarching Global Marcomms Strategy
• Stakeholder Engagement:
  • Build and maintain strong relationships with Global sector/business stakeholders and local marcoms & business leads to understand their strategic goals and translate these into effective marcoms strategies
  • Serve as the primary Mar Coms point of contact for the relevant sector/business leaders.
  • Manage expectations, timelines, and communications between Mar Coms and the business.
• Marcomms
  
  Collaboration:
  
  
  Work closely with campaign, digital and coms teams to brief them on sector/business specific marcoms strategies and needs, overse sen execution, and report back to the business on performance and ROI
• Market & Competitor Insight:
  Conduct thorough market research, client analysis, and competitive analysis to identify opportunities, to inform the marcoms strategy, positioning, and develop compelling client value propositions.
• Proposition Development:
  Leverage deep market and organizational understanding to develop differentiated propositions that showcase the company’s capabilities.
• Client-Centric Approach:
  Collaborate with Global client marketing leads to ensure that clients and prospects are at the heart of the marcoms strategy, driving engagement and growth.
• Performance Measurement:
  • Measure and report on the impact of marcoms initiatives, providing clear insights into ROI and business outcomes.
  • Input into regular marketing, SAP and sector reporting requirements
• Cross-Functional Collaboration:
  • Partner with global and local marcomms teams to ensure integrated, consistent, localised strategy and marketing activity delivery.
  • Facilitate knowledge-sharing across teams to maximize efficiency and consistency.

• Experience in marketing, marketing communications, or a closely related B2B/professional services marketing role.
• Demonstrated experience developing and implementing marketing or marcomms strategies aligned to business objectives.
• Strong stakeholder management and business-partnering skills, with the ability to build relationships, understand strategic goals, and translate business needs into marketing activity.
• Experience working collaboratively with campaign, digital, communications, and/or regional marketing teams to brief, coordinate, and support integrated execution.
• Strong market research, client insight, and competitor analysis…