Head of Performance Marketing

At Frasers Groupwe’rerethinking retail. Through digital innovation and unique store experiences,we’reserving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry,we’reelevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Ourvision-we are building theplanet’smost admired and compelling brand ecosystem

Our purpose-we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven tooperateoutside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Own itand back yourself
- Own the basics, own yourroleand own the result

Thinkwithout limits-Think, think fast, think fearlessly

Be relevant-Relevantto our people, ourpartnersand the planet

Are you ready to join the Fearless?

The Role:As the Head of Performance Marketing, you will spearhead the performance marketing strategy for the group, encompassing but not limited to paid search, affiliatemarketingand social media with overall responsibility for building and managing a customer acquisition strategy. You will lead a talented team of marketers and collaborate with cross-functional teams to fuel business growth, enhance brand visibility, and drive profitable sales.

This role requires a strategic thinker with a proven track recordof delivering marketing results and efficiently managingsubstantialbudgets.

The Responsibilities:

• Developing and executing a comprehensive performance marketing strategy that aligns with the company’s business objectives
• Overseeing budget allocation and bid management strategies to maximise ROI across paid search channels
• Overseeing the affiliate marketing program, nurturing relationships with partners and exploring opportunities for expansion
• Developing and implementing social media strategies tailored to each platform (Meta, Tik Tok, Pinterest, Snapchat) to engage with relevant audiences and drive conversions.
• Working closely with the SEO team to ensure a cohesive search strategy that maximises visibility and profitable conversions across search channels
• Collaborating with analytics team to measure, analyse, and report on key metrics, utilising insights to drive continuous improvement
• Developing and implementing an app marketing strategy
• Leading the development of financial forecasts for paid marketing activities, assessing potential sales growth, market shareexpansionand customer engagement levels.
• Spearheading the integration of paid marketing efforts with offline campaigns, ensuring a seamless omni-channel customer experience
• Leading, mentoring and growing a high-performing marketing team, fostering a culture of innovation and excellence
• Staying abreast of industry trends, tools, and technologies, continuously seeking opportunities for innovation and competitive advantage.

• 5years experience in a senior management role within digital marketing
• Proven track recordof crafting and implementing successful performance marketing strategies
• Strong analytical skills, with the ability to translate complex data into actionable insights
• Excellent leadership and team management skills, with experience in nurturing talent and driving performance
• Exceptional communication and stakeholder management skills, capable of articulating vision and strategy at all levels.
• Quick to adapt to changes in the marketing, technology, and consumer behaviour, adjusting strategies…