CRM Manager, EMEA CIX

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Reporting to the Senior CRM Manager, this role will lead the CRM and owned-channel marketing strategy for Outlet, one of the most significant areas of the Ralph Lauren EMEA business, as well as Emerging Markets across the Middle East and Latin America. This is a hands-on leadership role for an experienced CRM Manager who can balance strategic thinking with strong delivery.

The successful candidate will be responsible for driving customer engagement, retention, traffic and customer value through effective CRM planning, personalised communications and performance-led optimisation. The role requires someone commercially minded, confident managing people, comfortable working at pace, and motivated by innovation, technology and the opportunity to challenge existing ways of working.

• Lead the CRM strategy for Outlet communications, ensuring activity supports commercial priorities, customer growth and brand engagement.
• Own the CRM approach for Emerging Markets across the Middle East and Latin America, adapting activity to market needs, customer opportunities and channel & database growth.
• Develop CRM plans that support retention, reactivation, customer value creation and traffic-driving initiatives.
• Ensure owned-channel communications are relevant, personalised and aligned to business priorities.
• Accelerate owned-channel expansion through SMS and Whats App, driving subscriber growth, customer engagement and commercial performance across existing and new markets, including the introduction and scaling of Ralph Lauren's Whats App marketing program.
• Bring a customer-first lens to planning, segmentation and campaign decision-making.

• Oversee CRM campaign plans across email and other owned channels.
• Partner with Marketing Planning to align CRM activity with wider business and revenue plans.
• Ensure team are delivering campaigns on time, to a high standard and with clear commercial objectives.
• Work closely with cross-functional teams including trading, ecommerce, creative, copy, Data Strategy and external CRM partners.
• Support the development of high-impact, personalised experiences that drive engagement, traffic and conversion.

• Own CRM performance tracking for Outlet and Emerging Markets, ensuring clear visibility of KPIs and campaign effectiveness.
• Partner with Data Strategy and Marketing Planning teams on reporting, KPI oversight, forecasting and performance optimisation.
• Use insight, customer data and campaign performance to inform future recommendations.
• Identify opportunities to improve retention, engagement, traffic and customer value.
• Bring a…