Programmatic Director - FTC

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

We are hiring a Programmatic Director in a 12-month FTC to help shape and deliver world‑class programmatic strategies across a group of Zenith’s clients including: HP, Electrolux, ELIDA, Eli Lily, and Lulu Lemon. This is a senior, hands‑on role where you’ll influence full‑funnel activation, elevate performance, and lead a talented team within our international network. You’ll work at the intersection of strategy, innovation and operational excellence, using data, creativity and collaboration to drive meaningful business growth.

If you’re passionate about programmatic and enjoy turning complexity into clarity and impact, we’d love to meet you.

• Leading the strategic and operational delivery of full‑funnel programmatic campaigns across display, video, You Tube, DCO and high‑impact formats.
• Ensuring consistently high standards across activation, optimisation, QA, brand safety, tagging and performance delivery.
• Acting as a trusted programmatic advisor to clients, clearly translating results into insight and future opportunities.
• Partnering closely with planning, performance, search and social teams to drive holistic efficiency and maximise ROI.
• Owning financial accuracy across programmatic activity, including forecasting, PO management and budget tracking.
• Managing and developing a pod of five, creating clarity around priorities, supporting growth, and encouraging autonomy.
• Driving continuous improvement by evolving workflows, sharing best practice and championing innovation across the agency.

• Strong experience in programmatic within a digital or media agency, or across the programmatic ecosystem.
• A solid understanding of the digital…