Managing Partner, SEO; FTC

The Managing Partner, SEO Strategy will play a pivotal role in defining the future direction of SEO within dentsu, ensuring the organisation remains at the forefront of innovation, client performance and market leadership., This is a 12 month Fixed term contract. The Managing Partner, SEO Strategy is responsible for defining and owning the vision, strategy and long-term roadmap for SEO across dentsu.

As the senior strategic leader for the discipline, this role will unite the specialist capabilities of Technical SEO, Content SEO and broader Search expertise into a single, integrated proposition that drives growth for clients and the business alike. Working in partnership with the Managing Partners for Technical SEO and Content SEO, the role will shape the future of SEO as a product, ensuring dentsu's offering continues to evolve in response to changing consumer behaviour, platform developments, AI-driven discovery and emerging market opportunities.

The role combines strategic leadership, commercial ownership, capability development, thought leadership and community management to ensure SEO remains a market-leading discipline across dentsu. The Managing Partner will also play a critical role in supporting business growth through proposition development, senior client consultancy, innovation leadership and participation in major new business opportunities.

• Define and own the long-term vision, strategic direction and roadmap for SEO across dentsu.
• Establish a clear ambition for the future of SEO, ensuring alignment with wider business objectives and client priorities.
• Lead the evolution of dentsu's integrated SEO proposition across Technical SEO, Content SEO, Authority Building and emerging Search innovations.
• Ensure SEO remains connected to the wider marketing ecosystem, working closely with Experience, Media, Analytics, Content and Performance teams.
• Develop and maintain a multi-year strategy that positions dentsu as a recognised leader in organic search.

• Own the development and evolution of SEO as a strategic product offering.
• Identify opportunities to create differentiated services, frameworks and methodologies that strengthen dentsu's market position.
• Translate industry change into scalable solutions that drive client performance and commercial growth.
• Ensure the SEO proposition remains future-focused, innovative and commercially competitive.
• Drive consistency of product quality and strategic excellence across all SEO engagements.

• Jointly lead and develop dentsu's SEO community alongside Technical and Content SEO leadership.
• Foster a culture of collaboration, innovation, excellence and continuous learning.
• Create frameworks that support capability development across all levels of the SEO organisation.
• Mentor senior SEO leaders and contribute to succession planning across the practice.
• Act as a visible and inspiring leader for the wider SEO community.

• Be accountable for driving revenue growth and commercial success within the SEO practice.
• Identify opportunities to expand SEO services across existing clients and new sectors.
• Support major pitches and strategic growth opportunities.
• Partner with client leadership teams to develop growth plans and identify new revenue streams.
• Contribute to annual business planning, forecasting and proposition development.

• Act as a senior strategic advisor to key clients when required.
• Support executive-level client conversations around Search strategy, performance and marketing transformation.
• Influence client investment strategies through insight-led consultancy.
• Provide specialist strategic leadership on complex or business-critical engagements.
• Help establish long-term client partnerships that drive growth and retention.

• Represent dentsu externally as a recognised authority in SEO and organic growth.
• Develop thought leadership programmes that enhance dentsu's profile and reputation.
• Participate in industry events, conferences, publications and research initiatives.
• Build relationships with search platforms, industry bodies and technology partners.
• Champion innovation and best practice across the wider Search industry.

• Deep expertise across Technical SEO, Content SEO and modern Search ecosystems.
• Strong understanding of how SEO contributes to…