Paid Search Manager - Hybrid

About the Role This is an excellent opportunity for an experienced Paid Search Manager to join a fast-paced Performance Marketing team. The successful candidate will take a hands-on role in managing and growing paid search activity across multiple markets and platforms, with a focus on profitable acquisition, campaign performance, and commercial impact. You will work closely with the Head of Paid Search and wider teams across Marketing, Analytics, Creative and Product to optimise campaigns, improve performance, test new opportunities and support market growth.

Key Responsibilities Strategy & Campaign Management Develop and execute paid search strategies across Google Ads, Microsoft/Bing Ads, Apple Search Ads (ASA) and Universal App Campaigns (UAC) with the support of the Head of Paid Search. Take ownership of the day-to-day management, optimization and performance of accounts across multiple markets. Help identify opportunities to scale profitable acquisition while maintaining agreed CPA, ROAS and profitability targets.

Ensure campaigns are structured effectively and aligned with market-specific objectives. Campaign Optimization Conduct keyword research, search query analysis, bid management and campaign optimization. Develop and test ad copy, extensions/assets and targeting strategies to improve campaign performance. Monitor key performance metrics including CTR, CPC, conversion rates, CPA, ROAS and revenue. Identify trends, issues and opportunities within campaign data and take appropriate action.

Continuously look for opportunities to improve account structure, efficiency and scalability. UAC & Apple Search Ads Manage and optimize Universal App Campaigns (UAC) and Apple Search Ads (ASA) activity, where applicable. Develop an understanding of app acquisition performance and how paid search activity contributes to overall player acquisition. Work closely with relevant internal teams to ensure app campaigns are effectively tracked, measured and optimized.

Experience with UAC and/or ASA is highly desirable. Testing & Experimentation Plan and implement A/B tests across keywords, ad copy, targeting, bidding strategies and landing pages. Work with creative, product and other relevant teams to develop and test landing pages and messaging. Use test results and data to make informed decisions and continuously improve campaign performance. Stay curious and proactively investigate new opportunities, tools and approaches.

Budget Management & Forecasting Support the Head of Paid Search with budget planning, forecasting and monthly reporting. Manage allocated Paid Search budgets effectively and ensure spend is aligned with performance and profitability targets. Monitor pacing and proactively highlight potential overspend, under spend or performance issues. Contribute to business cases and recommendations for increasing investment in successful markets and campaigns. Data & Analytics Work closely with the Marketing Analytics team to ensure accurate tracking, reporting and measurement.

Analyze campaign and market-level data to understand performance and identify actionable insights. Use analytics to inform campaign strategy, rather than relying solely on platform-reported metrics. Develop regular performance reports and communicate key findings and recommendations. Teamwork & Stakeholder Management Work closely with Marketing, Analytics, Creative, Product and other internal teams to deliver Paid Search objectives. Communicate campaign performance, challenges and opportunities clearly to the Head of Paid Search and wider stakeholders.

Be comfortable challenging assumptions and influencing colleagues when the data supports a different approach. Work with the Head of Paid Search to develop people…