Content Marketing Lead

Business Area: Schroders Capital Marketing
Location: London
Reporting to: Head of Content & Engagement
Job title: Content Marketing Lead, Private Markets

Who we’re looking for
You’ll be a senior content leader with strong experience in developing and delivering high-quality thought leadership and strategic marketing content within asset management. You will combine deep private markets expertise with exceptional editorial skills, and the credibility to engage, challenge and influence senior investment professionals.

You will be comfortable operating with ownership and mandate, leading a structured content agenda across multiple stakeholders. You will work closely with investment and sales teams to align on priorities, guide messaging, and secure timely sign-off, ensuring a disciplined and proactive approach to content planning and delivery.

You will bring a strong understanding of private markets and the ability to translate complex investment strategies into clear, compelling narratives for both institutional and wealth audiences.

About Schroders
We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 6,000 people on six continents. And we’ve been around for over 200 years but keep adapting as society and technology changes. What doesn’t change is our commitment to helping our clients, and society, prosper.

The base
We moved into our new HQ in the City of London in 2018. We’re close to our clients, in the heart of the UK’s financial centre and we have everything we need to work flexibly.
The team
Schroders Capital Marketing is focused on delivering a structured, insight-led content agenda aligned to commercial priorities. The Content & Engagement team plays a central role in shaping and delivering thought leadership and other strategic content across private markets, working closely with investment teams, sales, and wider marketing functions.

This role will sit within the Content & Engagement team and will take ownership of content planning and execution, enabling the Head of Content & Engagement to focus on strategic direction and team leadership.

What you'll do
As Content Marketing Lead – Private Markets, you will own and evolve Schroders Capital’s content strategy and agenda, ensuring a consistent pipeline of high-quality, insight-led thought leadership.

You will act as the central connector between marketing, sales, and investment teams, driving alignment on priorities, managing the content roadmap, and ensuring efficient and timely sign-off processes.

Key responsibilities will include:

• Own and evolve a long-term, proactive content roadmap, aligned to business priorities and key market themes
• Lead end-to-end content planning, coordination and delivery, working closely with investment and sales teams
• Take ownership of day-to-day content delivery and act as the primary point of contact for investment teams, guiding content direction and ensuring alignment
• Hold the mandate to drive decisions and secure timely sign-off from senior stakeholders
• Produce and oversee high-quality thought leadership across various formats including articles, reports, POVs and campaigns, which positions us as best-in-class to our peers
• Optimise content for search engines and AI models (SEO/GEO/AEO) to enhance organic visibility and drive traffic to digital platforms.
• Analyse content performance data to measure the effectiveness of content marketing efforts, identify areas for improvement, and make data-driven recommendations.
• Translate complex private markets strategies into clear, differentiated narratives
• Maintain high editorial standards, ensuring consistency in tone, quality,…