Senior B2B Performance Marketing Lead; Global Demand Generation

Senior B2B Performance Marketing Lead

12 month contract
£92,000 salary
London (few days per month)

We are hiring a Senior B2B Performance Marketing Lead to drive global demand generation programmes within a high-growth business messaging environment.

This is a hands‑on, high-impact role focused on scaling enterprise acquisition through integrated digital marketing. You will operate across a global remit, owning campaign strategy, execution, and optimisation end-to-end.

You will design and execute multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation through to performance analysis.

This includes:

• Leading global performance marketing campaigns across paid social and search
• Owning end-to-end demand generation journeys across the funnel
• Driving account-based marketing strategies for high-value enterprise targets
• Managing large-scale digital event programmes (webinars, live streams, virtual experiences)
• Partnering with agencies to deliver high-quality campaign execution
• Building and optimising campaign measurement, reporting, and attribution frameworks
• Collaborating with analytics, sales, and product marketing teams to drive growth
• Continuously testing, iterating, and improving performance through data‑led insights

You will be expected to operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously.

• 7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments
• Proven experience targeting enterprise customers (not consumer or SMB-led marketing)
• Strong hands‑on expertise across Meta Ads, Google Ads, and Linked In Ads
• End-to-end ownership of demand generation programmes across multiple channels
• Experience delivering global campaigns across regions and stakeholders
• Strong digital events experience (webinars, live streams, event platforms)
• Advanced analytical capability across reporting, attribution, and optimisation
• Experience managing agencies and external partners
• Ability to operate independently with minimal oversight in high-growth environments

• Exposure to one of the fastest evolving areas in digital marketing, at the intersection of AI and messaging
• Opportunity to build and define new global marketing playbooks from scratch
• High level of autonomy with direct impact on growth outcomes
• Work across complex, high-visibility enterprise marketing programmes