Senior Growth Marketing Executive

Char.gy

We are a leading charge point provider and operator for electric vehicles in the UK, managing over 5,000 public charge points. We are committed to providing reliable, convenient and affordable charging infrastructure that is accessible to all, particularly the 40% of UK households without private driveways that rely on public charging.

We believe our employees are the electric spark igniting our success. We’re dedicated to our culture and ensure that every individual feels charged up and empowered to accelerate their career which is why we have been recognised as a "Great Place to Work" and a "Living Wage Employer". Together, we’re shaping the future as society’s preferred EV charging network.

The Growth Senior Marketing Executive is responsible for maximising utilisation across char.gy's existing, newly launched and future EV charging networks. Through data-led customer marketing, the role will drive customer acquisition, increase customer engagement and grow customer value.

Working closely with the Senior Marketing Manager, this role owns the delivery and optimisation of customer marketing activity across the customer lifecycle. Working cross-functionally connecting Marketing, Customer Experience, Product and Technology, you will translate customer insight into targeted CRM, lifecycle marketing and local acquisition activity that delivers measurable commercial growth.

char.gy is growing rapidly, and so is our Marketing function. We are evolving from a traditional marketing team into a commercially focused growth function with responsibility for increasing network utilisation, customer acquisition and customer value. This is an opportunity to help build that capability. You'll have ownership of customer growth initiatives, the freedom to test and optimise new ideas, and the opportunity to shape how marketing contributes to the commercial success of the business.

As the business grows, so will this role. You'll have the opportunity to broaden your responsibilities, lead new initiatives and play a key role in the future direction of customer growth .

• Own the delivery of local marketing activity that supports new network launches and existing contract areas.
• Work with internal Partnership Success teams to deliver contractual marketing commitments and resident engagement programmes.
• Turn marketing commitments into targeted acquisition campaigns that maximise customer acquisition and network utilisation.
• Track the performance of physical and digital marketing activity, using insights to refine local campaigns and enhance char.gy's Marketing Activation Playbook.

• Develop customer growth plans that align marketing activity with business priorities, commercial objectives and network utilisation goals.
• Own the end-to-end customer lifecycle, developing CRM and customer journeys that drive driver acquisition, activation, utilisation, and retention.
• Own campaign delivery from planning through execution, ensuring activity is delivered on time, measured effectively and continuously improved.
• Work with cross-functionally with the Customer Experience team to communicate product and experience updates, service improvements, pricing changes and operational information.
• Design and deliver our loyalty and retention initiatives, including the ongoing development of the char.gy Club programme.

• Develop and continuously improve Marketing's customer insight capability, using behavioural data, campaign performance and customer feedback to support better marketing decisions.
• Develop and embed an Insight-to-Action framework…