Head of Performance Marketing

Head of Performance Marketing Surrey/London - hybrid, 1x a week in office) Up to £100,000 + 20% Bonus

This is an opportunity to take ownership of performance marketing at a pivotal stage of growth for a leading direct-to-consumer consumer brand. You'll have the scope to shape strategy, influence senior leadership decisions, and build a high-performing function that connects media investment to broader commercial outcomes including customer acquisition, retention and lifetime value.

They are a fast-growing consumer business operating within a highly digital, subscription-led model. With an established customer base and a strong focus on customer retention, they combine product innovation with data-driven decision making to drive sustainable growth.

Following recent investment, the business is continuing to scale while maintaining an entrepreneurial and collaborative culture. Growth, brand, product and ecommerce teams work closely together, creating an environment where your recommendations will have visible commercial impact.

As Head of Performance Marketing, you will lead the overall performance marketing strategy across key digital acquisition channels while developing the existing team and operating model.

Key responsibilities include:

• Owning and evolving the performance marketing strategy across paid digital channels
• Leading, mentoring and developing an established performance marketing team
• Connecting channel performance to wider commercial objectives, including CAC, LTV, retention and subscription economics
• Advising senior leadership on budget allocation, growth opportunities and measurement frameworks
• Assessing agency relationships and determining the optimal balance between internal and external capabilities
• Identifying opportunities to improve acquisition efficiency and overall marketing effectiveness
• Working closely with CRM, brand, creative, ecommerce and product teams to optimise the customer journey
• Developing a clear view on attribution, incrementality and performance measurement
• Evaluating new channels, technologies and growth opportunities as the business expands
• Providing strategic recommendations that influence future investment and organisational design

• Strong performance marketing leadership experience within a consumer-focused digital environment - ideally in the wellness space
• Commercially minded with the ability to connect marketing activity to business outcomes
• Deep understanding of paid media channels including platforms such as Meta, Google, Tik Tok and related acquisition channels
• Experience managing budgets, agencies and cross-functional stakeholder relationships
• Strong knowledge of attribution, incrementality, CAC, LTV, ROAS and customer payback metrics
• Ability to challenge constructively, influence senior stakeholders and provide strategic direction
• Experience operating within DTC, subscription, ecommerce or customer-led business models
• Comfortable balancing strategic thinking with hands-on understanding of channel performance
• Strong analytical and decision-making capabilities supported by data and insight

• The opportunity to build and shape a critical growth function
• High visibility with senior leadership and significant influence over commercial strategy
• Career progression as the business continues to scale in the UK and internationally
• Exposure to a highly collaborative environment with strong cross-functional partnerships