PR Manager Job Central London area,City of Westminster England UK,Marketing / Advertising / PR

Develop and deliver an integrated PR strategy across Treatwell's European markets, supporting our brand and commercial priorities.
Build Treatwell's share of voice across consumer, beauty, business, technology and industry media.
Create a clear, proactive communications calendar spanning campaigns, cultural moments, company news, product launches, industry trends and thought leadership.
Balance global consistency with the local relevance needed to make stories land in different European markets.
Identify opportunities for Treatwell to lead conversations about beauty, technology, entrepreneurship and the future of the industry.

Build consumer fame

Lead PR for Treatwell's brand campaigns, partnerships, activations and key trading moments.
Turn Treatwell's data, expertise and customer behaviour into timely, culturally relevant stories.
Build strong relationships with beauty, lifestyle, travel and consumer media across Europe.
Work closely with Brand Marketing, Social, Content, Influencer and Creative teams to create joined-up campaigns with earned potential built in from the start.
Keep Treatwell connected to beauty culture, emerging treatments, talent, trends and the conversations shaping how people discover and book beauty.

Strengthen our B2B and industry reputation

Position Treatwell as a trusted authority and champion for hair and beauty professionals.
Develop compelling stories about our partners, technology, innovation and contribution to the industry.
Build strong relationships with beauty trade, business, technology and entrepreneurial media.
Create thought leadership platforms for senior leaders and internal experts, including commentary, bylines, interviews, speaking opportunities and industry events.
Work closely with Commercial, Product and Supply teams to uncover proof points, partner stories and industry insights that demonstrate Treatwell's value.
Ensure the voices and realities of salon owners, stylists and beauty professionals are represented authentically in our communications.

Lead agencies and local-market activation

Manage Treatwell's European PR agencies, in collaboration with Local Marketing Managers and Country Leads, setting clear briefs, priorities, targets and standards.
Ensure agency plans are strategically aligned, locally relevant and delivering measurable value.
Work closely with local market teams to identify opportunities, adapt global narratives and activate campaigns effectively.
Give markets the tools, messaging and assets they need to move quickly while protecting a consistent Treatwell narrative.
Review agency performance, budgets and ways of working, continually improving the effectiveness of our PR model.
Build strong relationships across markets and create a collaborative PR community that shares ideas, opportunities and learnings.

Protect and grow our reputation

Own Treatwell's core messaging and ensure it is clear, consistent and compelling across markets.
Support corporate communications, company announcements and executive profiling. Working closely with our People team.
Anticipate reputational risks and develop clear, considered responses.
Coordinate issues and crisis communications across internal teams, agencies and markets when required.
Monitor the media landscape and wider cultural conversation, helping the business understand emerging opportunities and risks.
Establish clear reporting that connects PR activity to reach, relevance, reputation and commercial impact.

Significant experience in PR or communications, either in-house, agency-side or across both.
Experience leading communications across multiple European markets.
Strong knowledge of the beauty and wellness landscape, including the consumer, cultural and commercial forces shaping the industry.
A proven ability to deliver both consumer and B2B PR. You know how to create excitement around a brand while also building serious industry credibility.
Experience managing multiple PR agencies, budgets and cross-market programmes.
An excellent editorial instinct. You know what makes a strong story, why it matters now and which audience will care.
Strong relationships across consumer, beauty, business, technology or trade media, with the ability to build new networks across markets.
Experience developing thought leadership and working with senior spokespeople.
The ability to turn data, business priorities and complex product stories into clear, human narratives.
Excellent writing, editing and verbal communication skills.
Strong judgement, particularly when…