UEFA EURO Senior Manager, Brand Management

The Senior Manager, Brand Management, EURO
2028, plays a critical role in delivering high quality brand execution for the Great Britain and Ireland (GB&I) host markets. As part of a fast-paced frontline marketing team, this role focuses on local activation, execution of EURO
2028 charter, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands‑on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB&I local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.

• Assess local consumer opportunities using research, insight, and market performance data.
• Develop and execute activation plans across paid, owned, and earned channels.
• Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
• Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.

• Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
• Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.

• Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
• Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
• Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

• Monitor brand performance across KPIs including , GP, brand health, distribution, penetration, and campaign effectiveness.
• Use insights to identify opportunities, refine ongoing activity, and guide future planning.
• Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.

• Operate with autonomy, delivering complex work streams, and making executional decisions within established frameworks.
• Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
• Provide informal coaching and direction to junior project contributors or cross functional partners.
• Uphold operational excellence, attention to detail, and accountability across all brand activities., Opportunity to shape and execute meaningful brand experiences in a major market.
• Exposure to key stakeholders across the GB&I business and bottler system.
• Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.
• Development opportunities across the European network through brand, IMX, and commercial collaboration.
• Bachelor's degree required.
• 6-8 years of experience in brand management or marketing activation (end to end project delivery).
• Strong understanding of consumer insights, brand development, and multi-channel activation.
• Ability to interpret data, research, and insights to inform execution choices.
• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
• Excellent project management capabilities and ability to manage multiple work streams simultaneously.
• Excellent…