Performance Marketing Executive; B2C)

We're looking for a brilliant Senior Performance Marketing Executive to take day-to-day ownership of our paid digital activity - with one big goal: help us get more from every pound we spend. This is a hands‑on role for someone who loves performance marketing at the detail level. You'll be in Google Ads regularly, analysing search terms, adjusting budgets and bids, spotting wasted spend, testing new approaches and working out where we can improve conversion and scale efficiently.

Paid search will be at the heart of the role, and you'll also help us explore and grow channels like Paid Social, Display and Programmatic, testing where they can add incremental value to our existing activity. You'll sit within our B2C Growth squad, reporting into the Senior Consumer Growth Marketing Manager, and work closely with our Content Creator, Design, Commercial and wider Marketing teams.

This would suit someone with strong hands‑on performance marketing experience, perhaps from an agency or fast‑paced in‑house environment, who wants more ownership, more visibility and more opportunity to influence what happens next.

• Own our paid media campaigns:
  Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta, with paid search as your core focus initially.
• Make our spend work harder:
  Identify wasted spend, underperforming campaigns and opportunities to improve efficiency, with clear recommendations on where to push, pause, reduce or reallocate budget.
• Optimise towards the outcomes that matter:
  Look beyond clicks and leads to understand which campaigns and audiences are driving better‑quality customers and orders, and use that insight to improve performance.
• Help us grow Display and Programmatic:
  Identify opportunities across prospecting and retargeting, shape audiences and creative approaches, launch tests, analyse performance and recommend where there is a genuine opportunity to scale.
• Stay close to performance:
  Monitor spend, pacing and key metrics, spot changes quickly and turn the numbers into clear, practical recommendations.
• Test, learn and improve:
  Work with our Content Creator and Design team to test messaging, creative, formats, audiences and landing‑page approaches.
• Keep campaigns clean and measurable:
  Make sure tracking, UTMs, audiences, naming conventions and campaign structures are set up properly so we can trust the data we're using to make decisions.
• Help improve what happens after the click:
  Support campaign landing pages and other digital experiences, including drafting copy and building or updating pages using our web tools when needed.
• Make campaigns happen:
  Coordinate briefs, creative, links, tracking and launches across the team so activity gets live quickly. Strong hands‑on paid search experience. You're confident building, managing and optimising Google Ads campaigns yourself, from search terms and match types to bidding, budgets and campaign structure.

• A proper performance mindset. You naturally look at an account and ask:
  Where are we wasting money? What could perform better? What should we test next?
• Good commercial judgement. You know the cheapest click or lead isn’t always the best one, and you're interested in what actually drives better‑quality customers and orders.
• Confidence managing paid media budgets. You're comfortable keeping an eye on pacing, spotting where performance is changing and recommending where spend should move.
• Experience with Display or Programmatic. Ideally, you've worked hands‑on with Display campaigns, DV360, Campaign Manager 360 or similar platforms. You don't need to be a programmatic specialist, but you should understand the basics and be excited to help us grow this area.
• Some paid social experience.…