Brand Media Manager

As the Senior Brand Media Manager - UGG, you will be the strategic and operational heartbeat of our Brand Media team. You'll lead and inspire a talented group of media professionals and agency partners, overseeing innovation, integration, and flawless end-to-end execution across OOH, Media Partnerships, Display & AV, and Paid Social. Your mission is to elevate brand presence and perception all year round, deliver best-in-class storytelling through media, and ensure our campaigns create meaningful cultural and commercial impact across our key EMEA markets.

You'll future-proof our brand media ecosystem, bringing together data, creativity, and innovation to drive awareness and engagement, fueling long-term brand growth with a "now, next, moon" Local x Global mindset. This role is a critical leadership position in shaping UGG's full-funnel media ambition, operating as the Senior Brand counterpart to Performance Media, Creative, Brand GTM, PR & Ecommerce teams. Your Impact:

• Inspire and lead day-to-day Brand Media operations, translating brand vision, seasonal priorities, and objectives into high-impact, full-funnel media strategies
• Lead and own annual and seasonal Brand Media planning, translating global ambition and local market needs into clear channel strategies and investment frameworks
• Develop strategic media outlines, RTBs, and executive-ready summaries, articulating the "why" behind media decisions with clarity and commercial understanding
• Own the Brand Media roadmap, with clear KPIs across reach, attention, brand lift, and engagement, ensuring activity ladders up to broader commercial goals
• Partner with senior stakeholders and agencies to challenge, steer, and optimize brand media investment, balancing short-term cultural impact with long-term brand equity
• Work in tandem with Brand GTM teams to ensure seasonal campaigns are strategically anchored, globally aligned, and locally activated with excellence
• Lead campaign optimization, mid-campaign analysis, and post-campaign evaluations, owning senior-level reporting and driving accountability and learning
• Champion a test, learn, scale approach across Brand Media, codifying learnings into a holistic structured learning agenda
• Power smarter planning by embedding 1st-party data, audience insights, and brand measurement into media and creative decision-making
• Oversee brand media budget forecasting, pacing, and phasing, ensuring investment aligns with seasonal priorities and business performance
• Lead, mentor, and upskill the Brand Media Specialist and Coordinator, setting high standards for strategy, craft, and execution
• Build and lead strategic media partnerships across platforms and media owners to unlock innovation opportunities and added-value negotiations
• Shape and own a Brand Media innovation roadmap, staying ahead of brand, cultural, and platform evolutions
• Champion AI, technology, and emerging capabilities to strengthen brand media planning and creative effectiveness
• Own Brand Media budget accountability end-to-end, including planning, forecasting, and in-year stewardship, ensuring investments are strategically aligned and accurately tracked
• Highly organised, commercially minded, and solutions-focused
• Change-oriented, improvement-driven, agile, adaptable, and calm under pressure
• Comfortable challenging the status quo constructively, Extensive experience in senior brand or integrated media roles, spanning OOH, AV, Display, and Paid Social
• Proven leadership experience, managing teams and agencies at a senior level
• Strong understanding of full-funnel media ecosystems, with confidence operating alongside performance channels
• Experience working within Global x Local structures, navigating complexity with clarity and influence
• Commercially astute with confidence in budget ownership, forecasting, and effectiveness measurement
• Proven success in managing large-scale media budgets with agility
• Strong stakeholder management skills, with the ability to influence Creative, Media, and Brand leadership
• Experience with EMEA regional media strategies, particularly in key markets: UK, Germany, France, Italy, Netherlands & Spain
• We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels…