Senior Marketing Manager

The Senior Marketing Manager will lead the development and execution of consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. Reporting to the Head of Marketing Campaigns & Media, the position has two direct reports. This role is pivotal within the Marketing team and the wider UPI UK & Eire business. This is a broad, hands-on marketing role requiring experience across the full marketing mix.

The successful candidate will lead campaigns spanning strategy, creative, media, digital, social and audience insight, ensuring all elements work together to drive box office performance.,

• Campaign Leadership:
  Develop and implement industry-leading marketing campaigns for assigned Universal theatrical releases, ensuring delivery within budget.
• Strategic Oversight:
  Lead projects with significant strategic and/or financial impact.
• Team Management:
  Lead, mentor, and develop a team of two marketing professionals, overseeing workload, performance, and fostering a collaborative, high-performing culture aligned with business objectives.
• Film Advocacy:
  Champion each assigned title internally and externally to ensure focus and visibility across teams and agencies.
• Creative
  
  Collaboration:
  
  Work closely with the Creative Services Manager and Global Creative team to deliver campaigns tailored to the UK market.
• Agency Management:
  Brief and manage external agencies (creative and media) to ensure alignment with strategic positioning.
• Cross-Functional Coordination:
  Project manage integrated campaigns across Publicity, Trade Marketing, Partnerships, Creative, and Data & Insights, ensuring timely and budget-compliant execution.
• Social Media Oversight:
  Manage social agency activity for allocated titles, ensuring consistent and engaging content throughout the campaign lifecycle.
• Innovation:
  Drive new initiatives and ideas that maximise ROI and box office performance
• Market Expertise:
  Maintain expert knowledge of consumer behaviour, industry trends, exhibitors and the competitive landscape, sharing best practice across the marketing team.
• Continuous Improvement:
  Work with the Head of Marketing Campaigns & Media and Marketing Director to identify efficiencies and deliver best-in-class campaigns.

• Develop fully integrated marketing plans for each assigned release, including clear communication strategies, defined target audiences, and media plans.
• Ensure all marketing strategy documents are accurate, well-drafted, and maintained within planning systems.
• Monitor and evaluate campaign performance against objectives.

• Leverage internal and external data sources to optimise campaigns and maximise box office performance.
• Define territory-specific insights and incorporate learnings into campaign strategies.
• Share key insights across teams to inform strategic decisions.
• Utilise test-and-learn opportunities from media activity and disseminate findings to relevant stakeholders.

• Manage the budget for each assigned project or theatrical release.
• Ensure delivery within the agreed P&L budget while achieving the optimal balance between cost efficiency and quality for all activities.
• Maintain oversight of direct report budgets, ensuring expenditure remains on track and aligned with agreed plans and targets.

• Host regular team updates to encourage fresh, relevant ideas, ensure campaigns evolve in line with release expectations, and maintain strategic alignment.
• Provide regular updates to the Head of Marketing Campaigns & Media.
• Collaborate with EMEA and HO teams to share ideas and deliver campaign updates; attend cross-territory meetings as the UK representative and circulate key notes to relevant departments.
• Represent Universal Theatrical at company launches and relevant events as required
• Attend company conferences and meetings as needed to represent the UK theatrical team.
• Communicate and liaise with production companies and filmmakers during campaign planning, as required., Monitor paid media performance across major digital platforms to ensure delivery against audience targets and KPIs.
• Partner with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs.
• Oversee regular digital reporting and measurement against defined KPIs.
• Manage social agency briefing, approve content calendars, and ensure tone and assets align…